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Involve B2B Customers in their Own Growth

On April 12, 2016, Posted by , In Growth Marketing,Professional, With No Comments

Have you found little to no engagement from your client’s side as a consultant? You have recommendations, you want to deliver results, but you need action from the customer’s side? I published this very dynamic and its potential solution on Medium. Take a look.

iOS Country Restrictions

On March 5, 2016, Posted by , In Gadgets,Tech, With No Comments

Recently my partner and I had a major change in our lives: we moved from Mexico to the US. Besides the fact that an international move has its major challenges in practically every area in life, there is one minor detail I didn’t count on: iOS’ country restrictions. You see,…

When Growth Strategies Should be Outsourced

On March 5, 2016, Posted by , In Growth Marketing, With No Comments

Where to begin? I’ve read dozens of business books on growth, startups, and product market fit. They all have been of great influence on how I perceive digital marketing to be, and the role it plays for businesses. But more importantly, experiencing first hand what marketing efforts can do for…

Out of Stock: iPad Mini & iPhone 5

On November 3, 2012, Posted by , In Innovation,Tech, tagged in , , With 3 Comments

It seems it is an entirely new era for Apple. Even if the world hadn’t learned about Steve Jobs’ passing away and Tim Cook taking over the direction of the company, one need only take a look at the latest developments chez-Apple to notice things have definitely taken a new…

12 Tips To Building A Successful Startup Community Where You Live

On September 27, 2012, Posted by , In Web, With No Comments

Excellent read for start up communities from all over the world.

The Pros and Cons of iOS 6

On September 22, 2012, Posted by , In Gadgets,Innovation,Software, tagged in ,,,, , With 2 Comments

So it’s that time of year when Apple presented the new iPhone to the world with a unique keynote (others would call it a sales pitch). Aside from mentioning the new iPhone 5 now that everyone is talking about it, let’s focus more on the iOS update. Even though there…

Self Improvement Everywhere

Technology has always been there to make our lives easier. Get things done quicker, with less hassle and of course with better quality. But today, with a smartphone being a lot of people’s personal savior, apps do almost everything, everywhere. However, something that can be noticeable and trending in the…

Scribble Away on Google

On July 31, 2012, Posted by , In Brands,Innovation,Web, tagged in , , With No Comments

Article first published as Scribble Away on Google on Technorati. Lately, there are more practical ways for you to input information on your smaller screens, especially when it comes to Google products. Not only has  for Android been recently released, but now you can scribble on your touchscreen for whatever it is you’re…

Introducing Bottlenose

Article first published as Intoducing Bottlenose on Technorati. Without a doubt, the king of search engines doesn’t need to be introduced. It has become a verb and even an adjective. Google has been top innovation for quite a while now. This said, it also bases search results on keyword relevance and geolocation,…

After a $500,000 Price Tag, Digg is no More

Article first published as After a $500,000 Price Tag, Digg is no More on Technorati. After being born in 2004 as a very promising start up, and taking over $45 million dollars in rounds of investment, Digg has finally come to a halt. It has been sold for merely $500,000 by New…

Three Startups Defending Democracy In America: Votizen, Memeorandum, and NationBuilder

On July 4, 2012, Posted by , In Web, With No Comments

Perhaps we should take a page from their book

Photo Marketing

On June 28, 2012, Posted by , In Advertising,Brands,Innovation,Web, tagged in ,,, , With No Comments

Every day more and more you can notice small changes across the web. There’s no doubt exponential growth is here to stay and well… grow! It’s been a long time since Kotler’s 4 Ps are no longer the magic formula for marketers. Outbound marketing has been long dead. Instead, consumers…

Learning How to Code

On June 19, 2012, Posted by , In Tech,Web, tagged in ,,,, , With 2 Comments

There are several multimillion dollar industries around the world. Some more respectable than others of course. Technology and software development is one of them (the respectable ones that is). In fact, so many people from other fields have turned to look at software development because of its massive growth. Of…

Brands Start Automating Social Media Responses On Facebook And Twitter

On June 7, 2012, Posted by , In Web, With No Comments

When conversation gets this massive over the web, we can only trust automation

Road MX 2012

It’s been said several times that Guadalajara is the Mexican Silicon Valley. During the mid 90’s this was just starting out to be a catch-phrase for foreign investment in the city. It was nicknamed so because large companies like IBM and HP had settled here instead of Mexico City. Still…

Facebook’s App Center, Switzerland of Apps?

On May 14, 2012, Posted by , In Brands,Icons,Innovation,Social Networks,Web, tagged in ,,,,, , With No Comments

Facebook’s user volume presents so much opportunities, that a lot of them, perhaps even the Facebook staff or Zuckerberg himself haven’t discovered yet. One of these opportunities was app development and support. It has been done for quite some time now. However, Facebook had much more potential than that. It…

Pay To “Highlight” Your Facebook Status Updates To More Friends – A Reckless New Ads Test

On May 11, 2012, Posted by , In Web, With No Comments

Another way to monetize, another way to get more eyes on you!

What 1 Billion Represents for Instagram & Facebook

The number “One Billion” means two key things for both Instagram and Facebook. We’ve all seen how in the past days, a company that had no defined Business Model went from zero to a $1 Billion USD worth in under 18 months. This past sentence rises several questions, so let’s…

Social Media vs Apps, or both?

We are living an era in which traditional media is not trusted nor is it profitable anymore. People don’t read the paper; they scan through their iPads or smartphones. People don’t watch TV, they watch TV shows or movies on multiple, Internet connected screens (although the movie theatre experience is…

TEDx Zapopan, Independently Organized

My dedication to watch TED talks started at an Innovation course when I was in college. The main idea behind these talks (even mentioned in their logo) is to share ideas worth spreading. All kinds of speakers with different backgrounds, topics and fields of study have spoken here. Anything from…

A little thing called Branch Out

On March 12, 2012, Posted by , In Innovation,Social Networks,Web, tagged in ,,, , With No Comments

A great number of people have (rightfully) said (in my opinion) that personal Facebook profiles should not be used for professional purposes. That’s why so many people have leveraged Linked in for their working lives. Both social networks are widely known, and have very different sets of tools that will…

Global Start Up Fever

On March 6, 2012, Posted by , In Advertising,Innovation, With No Comments

It’s been a while since Silicon Valley was the sole holder of the term “start up”. Every day more and more, the initiative is spreading across the globe, not only because it’s a catchy and trendy phrase, but because it has high impact results both locally and globally. Each country…

Squeezing out your iPhone

On February 13, 2012, Posted by , In Advertising,Brands,Innovation, tagged in , With No Comments

A friend of mine recently shared a post with me about the differences between our daily activities back in the 90’s and now. The post was a comic showing several activities like music listening, socializing, sending mail, and other things. Basically, the column on the right kept showing the same…

In the Land of Magazine Editing

There are plenty of things that can be said in writing, in fact, that is the only time machine we really have (although it only works when traveling to the past). Knowledge, theories, traditions and statements are passed down to us from generation to generation through writing even if we…

The Economic Machine Finally Flourishing

After entire eras of being blocked from the world with internal ideologies and economic systems, China started the greatest economic growth ever recorded in history. It wasn’t long ago when foreigners turned to look at the Red Dragon for business opportunities. Entire Western educational systems have been shaped around this…

New Metrics, New Social Strata

It has already been described in dozens of books and reviews. Daniel Pink made sure to exercise the disruptive hemisphere of the brain with more than just a single book, and the world has now seen it make a huge difference in our society. Even though we are still under…

In the Days of a Networked Society

On December 11, 2011, Posted by , In Web, tagged in ,,, , With No Comments

I was watching a small documentary by Ericsson called “Networked Society” where one of the speakers mentioned we were in the “lightbulb era of the Internet”. This compares to the time when the lightbulb was invented, yet people didn’t yet realize all the things that could be done thanks to…

Technology: Friend or Foe?

As we were finishing up on some details at the office the other day, I turned around and asked my partner, “Do you think technology is causing a greater gap between developing and developed countries?” His answer after thinking about it for a few seconds was that it was closing…

The World as Seen from Multiple Screens

Have you ever sat down and thought about how evolution speeds up as time goes by? Think about it, the dark ages lasted for centuries, then each era seemed to be shorter. In the last hundred years we’ve had more progress than anything before that. It was only fifty years…

Flash, iOS 5.0.1 and other Demons

On November 11, 2011, Posted by , In Brands,Icons,Innovation,Press,Tech, tagged in ,,, , With No Comments

It was a week full of technological developments and some managed to alter the caffeine levels in people’s blood streams. Between Adobe’s killing-flash announcement and Apple’s new iOS release, things are a bit sketchy for the mobile world. First things first. Adobe has been the sole benefactor of Flash development…

Remember Remember the 5th of November

On November 5, 2011, Posted by , In Icons,Social Networks, tagged in ,,, , With No Comments

Who would have thought a movie would have such influence in the mindset of millions of people? Truth be told, there have been a number of films that despite their fictional nature, have changed the course of history; Space Odisey 2001, and now it seems it still is the era…

Siri at Last

On October 30, 2011, Posted by , In Brands,Icons,Innovation,Tech, tagged in ,, , With No Comments

Yes. I kept my promise: the new iPhone 4s is in my hands now. After The Blackberry meltdown I wrote a pretty heavy note on Mr. Lazaridis poor execution and a “too little too late” apologetic video, I could only be logical and purchase what indeed is innovation by definition….

The Perks of a Tech Start Up

On October 17, 2011, Posted by , In Innovation,Professional,Tech,Web, With No Comments

Every industry has a particular characteristic, one that predefines what your lifestyle will be like; Wall Street has coronaries, Hollywood has endless parties and Silicon Valley has its ping pong tables. How did I know which one to pick? As much as I’ve become a ping pong lover, it wasn’t…

RIM: The Sum of All Fears

On October 14, 2011, Posted by , In Brands,Tech,Web, tagged in ,,, , With No Comments

This week was known as the week in which Blackberry Smartphones were everything but smart. Not a single BB phone around the world was working properly; it didn’t matter if you were in France, the US or Brazil, heck it didn’t even matter what carrier you had. Plain and simple,…

Steve Jobs: A Toast for Immortality

On October 6, 2011, Posted by , In Brands,Icons,Tech,Web, tagged in , , With No Comments

It was 740pm Central Standard Time. I was driving in my car after a long day at work on October 5th, 2011. I tuned in my favorite radio station and there it was, out of the blue: “Today will be the day in which the world will remember the passing…

How do you Make the Leader follow You?

On September 15, 2011, Posted by , In Brands,Social Networks, tagged in ,,, , With 1 Comment

It’s been a while since I’ve written about the big elephant in Tech World: Google + vs Facebook. In fact, it’s been a while since I’ve written an entry on this blog for that matter. But over the course of the last article, what have we learned as social networkers?…

Team Work: On and Off Site

On August 30, 2011, Posted by , In Corporate,Innovation,Professional,Tech, tagged in ,,,,,, , With No Comments

Henry Ford’s individualist and task based model has been long left in the past. Today, team work is the way the modern business world goes round. Countless books have been written about working styles and interaction within a professional team in the workspace. But leaving text aside, how do you…

A Working Culture Apart

On August 27, 2011, Posted by , In Brands,Corporate,Icons, tagged in ,, , With 1 Comment

Working cultures around the world are very different from one another, but the most common one is to have a fixed weekly schedule, (normally 9am-5pm) with a lunch break. Sitting down in front of a computer, with no access to other sites other than the ones permitted by the company….

Apple Kicking it up a Notch

On August 18, 2011, Posted by , In Brands,Icons,Innovation, tagged in , , With No Comments

Article first published as Apple Kicking it up a Notch; Intel not so Happy on Technorati. With continuous progress, Apple can only raise the bar constantly in order to proof significant advancements. The recent release of OS X Lion is the most recent palpable example. However, it’s not enough for Apple. Recently Apple…

Daily Headlines are Not Just for Fun

On August 10, 2011, Posted by , In Market Research,Web, tagged in ,,,, , With No Comments

A usual morning for a business person or anyone who is keeping up with world events for personal interest, includes a cup of coffee and reading headlines on their screen. Some may say that it is just a practice done to be in touch with what is happening around us….

Apple Hits # 1 in Stock Market

On August 9, 2011, Posted by , In Brands,Web, tagged in ,, , With No Comments

Article first published as Apple Hits # 1 in Stock Market… At Least for a Little While on Technorati. Apple has been an icon for an entire generation; simply put, technology and the known world would not be the same without this brand and its star spokesman Steve Jobs. In fact, Apple’s…

Klout & Foursquare: Pump up your Influence with Tips

On August 5, 2011, Posted by , In Brands,Social Networks,Web, tagged in ,, , With No Comments

Article first published as Klout & Foursquare: Pump up your Influence with Tips on Technorati. Major news for Klout users, to compliment their social network package, FourSquare is now included in their Klout influencemeter. For those of you who don’t have a Klout account yet or don’t know what it’s about, here’s…

Google + Jumpstarts Real Time Search

On August 4, 2011, Posted by , In Brands,Social Networks,Web, tagged in , , With No Comments

Article first published as Google + Jumpstarts Real Time Search on Technorati. After Real Time Search was suspended this past July, Google had to continue operating without this feature. However, as soon as Google + was released and started gaining users, they quickly realized it could be used as a Twitter-like feed….

Apple Joins Video Streaming Trend

On August 3, 2011, Posted by , In Brands,Innovation,Web, tagged in ,,, , With No Comments

Article first published as Apple Joins Video Streaming Trend on Technorati. Video streaming seems to be taking over the web. On a daily basis, online video surfing is sky rocketing, not only entertaining users, but replacing regular cable TV as well. Major brands seem to be pitching in and making room for this fast…

Samsung Tablets are Stopped on the Eve of Australian Release

On August 2, 2011, Posted by , In Brands,Tech, tagged in ,, , With No Comments

Article first published as Samsung Tablets are Stopped on the Eve of Australian Release on Technorati. Apple has been protecting its name and patents in several cases now. From the confrontation with Amazon about the use of the phrase “App Store” to now stopping Samsung from distributing its Galaxy Tablet in Australia. When comparing both…

The Web Writes History in a Different Way

On August 1, 2011, Posted by , In Events,Innovation,Social Networks,Web, tagged in ,,,, , With No Comments

History has always been a compilation from people’s memories, a few portraits, photographs, diaries and mostly delicate artifacts that have been left behind after people pass away. We can only gather what little clues we get and build a story from it. Even when there were writers and historians recording…

Google + as a Job Finder

On August 1, 2011, Posted by , In Brands,Professional,Social Networks,Web, tagged in , , With No Comments

Article first published as Google + as a Job Finder on Technorati. Being able to interact with Opinion Leaders was never easier than it is today. Twitter started it all by allowing people to follow verified accounts of celebrities, politicians, religious personalities, and so many important people around the world. As you…

Facebook vs Google + Becomes the New Mac vs PC

On July 29, 2011, Posted by , In Brands,Icons,Social Networks, tagged in ,,, , With No Comments

Article first published as Facebook vs Google + Becomes the New Mac vs PC on Technorati. Remember the video clips featuring two actors representing Mac and PC? It was a great representation of what still goes on between both brands. Although the videos were made to promote Mac over PC, they still…

Windows 7 Not An All Star Player

On July 29, 2011, Posted by , In Brands,Icons,Innovation,Tech, tagged in ,, , With No Comments

Article first published as Windows Phone 7 Not an All Star Player on Technorati. There are four definite Smartphone names in the industry that will not let anyone else in. It’s even getting smaller; OVI platform was once a contender, but now it is a thing of the past. Although Nokia abandoned…

iPad just Graduated as a Therapist

On July 26, 2011, Posted by , In Brands,Tech,Web, tagged in ,, , With No Comments

The parody song “There’s an App for that” featured on Sesame Street at the end of last year doesn’t quite describe the full extent of all the possible uses we can get out of technology. Just recently scientists at the University of Iowa found a therapeutic use to tablets. Although…

RIM Tablet Just got Uncle Sam’s Approval

On July 22, 2011, Posted by , In Brands,Icons,Tech, tagged in ,,,, , With No Comments

Article first published as RIM Tablet Just got Uncle Sam’s Approval on Technorati. Just when you thought RIM was biting the dust, here it comes again with a strategic advance up its sleeve. Even though RIM stock value has dropped 60% this year alone, as explained on “Falling one by one” the RIM Tablet…

Check Your Google+ Account From Your iPhone

On July 21, 2011, Posted by , In Brands,Innovation,Social Networks,Tech,Web, tagged in ,,,, , With No Comments

Article first published as Now you can Check Your Google+ Account From Your iPhone on Technorati. Google is taking one step at a time to bring G+ to more people and devices. The very same day that Google+ was released, the Android App was launched as well. This made the rest of…

Chinese Internet User Growth Peaking

On July 20, 2011, Posted by , In Web, tagged in , , With No Comments

Article first published as Chinese Internet User Growth Peaking on Technorati. When we think about China, we are now immediately programmed to think about Growth. And not just any type of Growth, but record breaking growth in almost every subject imaginable. It’s no surprise then that Internet User growth was often times…

Google + Slowly turning from Blue to Pink

On July 18, 2011, Posted by , In Brands,Social Networks,Web, tagged in , , With 1 Comment

Article first published as Google + Slowly turning from Blue to Pink on Technorati. The less than a month-old social network has an overwhelming number of male users, a figure that even beats male gamers. According to this report on Game Beat 53% of social mobile gamers are women and 60% of traditional console…

Sharing SEO Secrets

On July 18, 2011, Posted by , In SEO,technical mkt,Web, tagged in ,, , With No Comments

SEO is a concept that is today, the key to success on the web, but understood by very few people. So, I decided to write a little bit about it, just to map out the basics in SEO. When you have a webpage, the only way you know it helps…

The HP Fever… and Not the Computer Brand

On July 15, 2011, Posted by , In Brands,Events,Icons, tagged in , , With No Comments

There are two options: you either thought about Hewlett Packard or Harry Potter. What did I think when I saw the letters posted on most of the social networks I’m in? I’ll leave that for you to guess; hint: I write a lot about that stuff. So, I wouldn’t normally…

Oops, Microsoft Launches Social Network by Mistake

On July 15, 2011, Posted by , In Brands,Icons,Social Networks,Web, tagged in ,, , With No Comments

Article first published as Oops, Microsoft Launches Social Network by Mistake on Technorati. Two weeks in after Google+’s launch, Microsoft mistakenly uploaded a new social network called “Tulalip”. According to this newsflash published on Geeky Gadgets Microsoft launched it on their web address Socl.com. Later on, after leaving their green screened log-in interface exposed…

Image Renovation

On July 14, 2011, Posted by , In Brands, tagged in ,, , With No Comments

To follow my own advice (and the blog’s name) today I present to you the new Trend-e Mkt image. It has been a long and wonderful time with the former image (Grayzed theme) from WordPress; but today, this looks a little bit tidier. On the menu on top you can browse…

Falling One by One

On July 14, 2011, Posted by , In Brands,Tech, tagged in ,,,,, , With No Comments

Article first published as Falling One by One on Technorati. First Nokia, now it seems it’s RIM turn to be going down the economic slide. The smartphone industry seems to be having only two major contenders now: iPhone vs Android. Back in the Internet Bubble era, smartphones were a long way from…

Will Netflix’s New Pricing Strategy Stick?

On July 13, 2011, Posted by , In Brands,Web, tagged in ,, , With No Comments

Article first published as Will Netflix’s New Pricing Strategy Stick? on Technorati. It used to be that aging technologies would depreciate as new things came along and replaced older versions. It doesn’t seem to be that way on Netflix’s watch. Remember Beta and VHS tapes? If you’re old enough, you probably rolled your eyes…

The Multi-Screen Era

On July 12, 2011, Posted by , In Tech,Web, tagged in ,,, , With No Comments

Article first published as The Multi-Screen Era on Technorati. Cable companies are shaking in their shoes these days. Just like Blockbuster’s bankruptcy in 2010 was described by Maxim Group as “‘End of an era’ summarizes it neatly,” in this article from USA Today. Cable TV may undergo the same situation if all things…

Product Placement Evolved

On July 9, 2011, Posted by , In Advertising,Brands, tagged in ,, , With No Comments

Article first published as Product Placement Evolved on Technorati. With so many technologies coming out, brands have more and more channels every day where they can send out their message. However, a solid place to market brands is none other than the film industry. Product Placement of this sort has soared since…

Broadcast Interrupted

On July 9, 2011, Posted by , In Brands,Domain Values,Innovation,Tech,Web, tagged in ,,, , With No Comments

Article first published as Broadcast Interrupted on Technorati. With so many partnerships and technological tweaking between social networks, apps and plug-ins it’s hard to keep track of how many real input you have as a company. It happens more often than not with big companies. Google just recently had to stop real…

Twittermentia and Other Addictions

Article first published as Twittermentia and Other Addictions on Technorati. Have you ever wondered how many tweets a day you send out into the universe? What about other pages or apps you’ve linked to your Twitter account or other networks? Yesterday a friend of mine shared a picture with an interesting phrase…

Hangouts vs Fb+Skype

It was only a matter of [little] time before Facebook countered Google +. Thus far, the most appealing feature of Google + is Google Hangouts. A feature in which you turn on your webcam and the people in your circles can have a live, visual chat with you. In this…

2050: Will Paper Based Books Still Exist?

On July 4, 2011, Posted by , In Innovation,Tech,Web, tagged in ,,, , With No Comments

Article first published as 2050: Will Paper Based Books Still Exist? on Technorati. When the Amazon Kindle came out it was a milestone in several aspects of life. The digital book proposition means a more eco-friendly reader and instant access to different sought out titles, among other benefits. But honestly, how many…

Mail Chimp, Our Heroe

On July 2, 2011, Posted by , In Advertising,Brands,Web, tagged in ,, , With 1 Comment

Direct Marketing has been accused of being spammy at times. Not that it’s a complete lie, but if used properly, e-mail marketing recipients will absolutely love a message of the kind, as if their minds were read. There are several considerations you have to take before sending out a mass email. First…

Going with Google +

On June 30, 2011, Posted by , In Brands,Icons,Social Networks,Web, tagged in , With No Comments

Just my last post I was talking about Google + and its great challenge to overcome a 700 million user network. As soon as they launched it, I was out in the search for an invite and try it out, see what all the buzz was all about and if…

Google Betting Big

On June 28, 2011, Posted by , In Brands,Icons,Social Networks,Web, tagged in ,, , With No Comments

How can you beat a 700 million user network? Time after time there have been different issues bringing out the now classic battle of Google vs. Facebook. Mostly it was about commonalities or uses that they would have; people using them both for a single feature, etc. Never really did…

Frenemies: Finance & Marketing

On June 27, 2011, Posted by , In Corporate, tagged in ,, , With 2 Comments

How do you solve the age old intracorporate fight between departments? Marketing departments build up a circus to call or preserve clients and Finance just wants numbers. A marketer would say they’re holding back, a financier would say they’re overestimating customers. But who’s to say who is right? Fact of…

Sean Parker’s Fortune Faded

On June 23, 2011, Posted by , In Icons,Social Networks,Tech,Web, tagged in ,, , With No Comments

In the words of the good old Red Hot Chili Peppers, Fortune Faded is a song of fall after fall, asking how is it that the singer (or Sean Parker) has found himself in a downturn instead of a successful step towards achieving your goals. However, there is a very…

Newfound Love for Radio

On June 22, 2011, Posted by , In Icons,Social Networks,Web, tagged in ,,, , With No Comments

Even though radio broadcasts are over a century old, radio has found a piggyback ride on the Internet to come back to life. Radio was, in tradition, the revitalizer of people; especially around WWII, even though in several places around the world it was illegal to own a radio, people…

The Sum of all Fears?

On June 20, 2011, Posted by , In Brands,Social Networks,Web, tagged in , , With 2 Comments

There is an entire industry based on social media. In fact, today there are jobs (like mine) that didn’t exist five years ago. There are so many people around the world that invest their time, money, resources and strategy in social media, because it has shown to be most effective…

How Geeks Became Hipsters

On June 17, 2011, Posted by , In Icons, tagged in ,, , With No Comments

It wasn’t until after the Internet boom that the word “Geek” even began to have some kind of importance in society at large. Before the twenty first century came, geeks were rather known as “nerds”. Being a nerd wasn’t cool, it meant being a lonely book worm with no social…

Web Trust Issues

Trust issues have been alive and well since way before the Internet even began to mean something to people. Fraud, stealing and what not have been the negative part of our economy since probably the invention of the coin. However, with great advancements come even greater risks. The Internet became a tool…

Playing on a “Risk” Board

On June 15, 2011, Posted by , In Brands,Icons,Social Networks,Web, tagged in ,, , With No Comments

It seems that even though the idea of fair competition is the base of our economic system, it’s also true that Darwin’s law applies. Even though the Internet is a vast place to do, invent, innovate and apply whatever you want, trends, sophistication and even domination are inevitable. There may…

How Blogging Made My Professional Life

On June 13, 2011, Posted by , In Innovation,Web, tagged in ,,, , With 2 Comments

Talk about a self imposed job! When I first started this blog, I would never had imagined all the perks it brings along. I have to be honest and say that I didn’t really expect much from it at all. I started it simply because I felt like I needed…

Loud Talks Fever

On June 10, 2011, Posted by , In Brands,Innovation,Tech, tagged in ,,,, , With No Comments

There was a time when everybody paused their attention on regular cellular phones and turned to look on Nextel. It was such a fever then, that you could see people walking in the street, in classrooms, office buildings, restaurants, oh well, pretty much everywhere with a beeping phone in their…

Unstoppable Apple, or Jobs?

Just how far does Apple go? This week the E3 conference is taking place in California with all the major gadget, software and hardware companies in the world presenting outraging products from video-games, software, keynote speeches (of which we know Steve Jobs is king) and much more. Let’s just take a…

Joining the Nike + Challenge

On June 6, 2011, Posted by , In Brands,Icons,Retail, tagged in ,,, , With No Comments

Ok, I couldn’t help myself. Ever since I wrote about the Nike + Challenge on the “Women vs. Men” commercial in 2009 a little itch grew in me. I usually go out and run a bit, but I’m mostly a gym rat 3 times a week. However, when I wrote…

Good Old Mac vs PC

The “Mac vs PC” competition has been on for years now. At first, Windows and of course, Microsoft, had the upper hand on the whole issue. Mac still needed tune ups, and of course, during the 90’s it just wasn’t the public’s favorite. Mac had several compatibility issues and if…

Travelling Entrepreneur

My biggest dream and goal ever since I can remember has been to travel the world and get to know new cultures. So far, I haven’t been disappointed by life, for I have had the great opportunity to travel around while I was studying. Now that I’m a college graduate, I need…

Intel’s Ultimate Customization

In an era where everything is customized and hardly anything is a commodity anymore, it’s hard to impress people. Customers already expect that the product they’re purchasing can either be malleable or it’s already given to them with a pre-purchase customization process. In the end, there aren’t really two products of the…

Mixing it all In

As marketing campaigns have diversified over the point that not even Mad Men from the 1960’s would have imagined, the possibilities are endless. It’s how you mix the different communication strategies to build a successful campaign. Still, most people seem to be inclined to continue with traditional advertisement (rather the minority) while…

It’s not Laziness, It’s Just Higher IQ

People around the world, no matter their generation, have always heard in their youth how older generations criticize the new ones. Typical phrases such “I used to be more responsible when I was your age”, “When I was young like you, I wouldn’t even imagine having all this stuff…” and…

The Laws of Technology

Lately there has been a lot of discussion about Internet regulation all over the world. From passing of laws like ACTA to border line civil wars, all because people don’t seem to agree on what’s right or wrong about the WWW. But let’s take this step by step since there…

When I Discovered the Twettle

It was just another morning where I was checking my feeds on the right side of my customized RockMelt browser. It’s mostly filled with marketing, technology and trending feeds from news networks, sharing platforms, and blogs. All in all to stay updated about my professional field, and yes, out of…

When PG-13 isn’t Enough for Facebook

There are just too many arguments in favor and against this topic, no wonder Zuckerberg stood there talking about the matter for over an hour. Turns out that Facebook’s CEO wants to include under-13-year-olds in his social network. Of course many were quick to jump in and almost slap the…

Be Seen & Shop

I know I’ve mentioned this film before, but then again, many a time Hollywood is the inspiration to technological developments. It all starts out with an outrageous idea, and somehow, somewhere it gets done a little while after. Anyway, remember Minority Report? There’s a scene in which Tom Cruise walks…

Lifestyle Targeting

On May 19, 2011, Posted by , In Market Research,Social Networks,Web, tagged in , With No Comments

The more social networks there are, and the more different they are from one another, the better the chances for companies to target their customers. With Google Ads you can target by keywords that are directly related to your product by what people want. With Facebook campaigns you can target…

While We Were Hoping for a “Dislike” Button

On May 18, 2011, Posted by , In Social Networks,Web, tagged in ,, , With 3 Comments

It looks like not only can operational systems like Windows can get infected with a virus. Hackers are all over the place, even getting into classified information from high end agencies around the world. You’d think that would be their main target: going after the big fish. However, it seems…

How We’ve Searched for Answers

On May 18, 2011, Posted by , In Web, tagged in ,,, , With 1 Comment

Yesterday at a nostalgic conversation on how things have changed since our childhood, my friends and I (this too involves @JackSocialMed1a) were on an analytical spot. As a curious species, us human beings have searched for answers probably since the beginning of time. But don’t worry, I won’t go as…

New Consumer, New Values

As years go by, people change habits, culture, ideals, thoughts and lifestyles. All of these influence greatly on their every day life decisions, and to company´s interests: purchasing decisions. Now, in order to predict or know what certain people are going to look for in what they buy, it’s important…

The Power of Linkage

On May 13, 2011, Posted by , In SEO,Social Networks,Web, tagged in ,,,, , With No Comments

The old saying “together we’re stronger” doesn’t just apply to human alliances; after all that’s what SEO and SMO is all about. The simplest yet mostly unknown secret about both methods is plain just simple including links in whatever place you can. Of course, not falling into the spam trap,…

Competition Gone Wrong

On May 12, 2011, Posted by , In Brands,Icons,Web, tagged in ,, , With 3 Comments

There is no such thing as perfect competition. And although our current financial system strives to perfection, by definition this cannot be achieved at 100%. It would be like expecting that when a ball gets thrown in the air, it would stay put on its highest reached point. However, healthy…

When Bright Ideas Hit their Price Tag

Every teenager or college student/drop out with an idea being cooked in their garage is under big tech companies’ radars. It has happened time after time. Twitter got so big, so fast, that Mark Zuckerberg tried to buy it out after feeling threatened with the booming new social network. And not…

Life in the Time of Vampires

[youtube=http://www.youtube.com/watch?v=XueNm_GJk80] Not even Anne Rice or Bram Stoker could possibly compete with this trend. Although both are years apart from one another, and their success is worth quoting for times to come, Vampire Fever has never been as vibrant as it is right now. Granted, the very essence of Dracula…

Reached by 10 Different Media

On May 4, 2011, Posted by , In Events,Social Networks,Tech, tagged in ,, , With No Comments

Yes Ladies and Gentlemen, today is my birthday. It’s not even 1pm and I’ve already been very fortunate to be congratulated by friends, family and coworkers. But it’s not that I’m writing this entry to brag about it to the world (ok, may be a little). The point is, how…

When Reading Won the Battle

It had been long since books had occupied any major spot in people’s lives. Since the TV set reached homes all over the world, books and reading in general, took a step back to the hypnotic module sitting in front of people. But oh behold! For the first time since…

A Weekend Offline

On May 2, 2011, Posted by , In Events, tagged in ,,, , With No Comments

I’ve heard several people say they would log off the e-world just to get some other perspective, at least for a little while. Lately, doing that is nearly impossible, because even though you may be away from your computer, smartphones are always there to accommodate your every online whim (you can hardly…

Battlefield: China

With volatile changes as to technology and internet in China, every major company needs to be on the watch of the Chinese Government’s every movement. As soon as they change something in their favor, tech companies will jump right in. Sure, long distance lobbyists exist, trying to convince local government…

RIP SMS

On April 26, 2011, Posted by , In Brands,Tech, tagged in ,,, , With No Comments

SMS, MMS, or if you’d like to call it “texting” is bound to be dead in a very near future. There was a time, not even too long ago, –say 5 years tops?– when there was a texting fever all over. It’s just simply that people find it in them…

BlackBerry + 1

After leaving my former Nokia smartphone unguarded on its last lines of battery it finally dove into sleep mode. When I realized that the next morning, even after two hours of being plugged in, it wouldn’t come back to life. Bomber! Out comes a loaner as a back up, turns…

Domains Dominated

I remember watching an old show on VH1 about famous people’s homes and other extravagant expenses from jewelry to dogs, from clothing to yachts. It had always been basically the same thing: accessories and childhood dreams come true. But at the end of the 2000’s first decade Domains have come…

Eco-Friendly Internet Hipsters

[youtube=http://www.youtube.com/watch?v=N_pNPAGZDeM] The Carrot and Stick theory seems to be working in different ways for different companies worldwide, but in the end, at least it brings us closer to the seemingly Al Gore’s global concept of the ugly truth: stop global warming. Google and Facebook, the Internet giants, are the perfect…

The Easter Bunny 2011

On April 18, 2011, Posted by , In Events, tagged in ,,, , With No Comments

Another week where people just go crazy about. Whilst many cry “crisis time!” Many others, including some of them can’t wait for this week to start. At least as far as Mexico is concerned, every single person is waiting for Easter Week. No matter how badly you are doing, it’s…

Step Aside Hollywood

On April 15, 2011, Posted by , In Press,Social Networks, tagged in ,,, , With No Comments

[youtube=http://www.youtube.com/watch?v=ZN5PoW7_kdA&feature=player_embedded] Yeah, it’s not exactly the prettiest video I chose to publish here (the annoying orange is indeed annoying… and creepy if I might add) but then again it’s the latest viral option that’s going through the roof in “share” statistics. Now, this post’s title may be a bit too…

Whatever Happened to Phones?

No, really, whatever happened to phones? When was the last time you used your home phone or even your office phone? Unless you really are a telemarketer or talk to your relatives via prepaid card on the phone, I’m willing to bet that was a really long time ago. Everyone…

On “Google Exodus”

[youtube=http://www.youtube.com/watch?v=BIxToZmJwdI&feature=player_embedded#at=89] Some say that the best way to escape mockery is to make fun of oneself. That way, there’s nothing left to mock about. On that note, a lot of companies and brands have chosen the perhaps “dangerous” strategy to climb a few spots in popularity or just augment revenue…

The Very Thin Line Between Mini Blogging & Journaling

On April 4, 2011, Posted by , In Social Networks, tagged in ,,, , With No Comments

Twitter has officially been described in the past as the “Mini Blog” by excellence. People can talk about anything they want in under 140 characters. Things of relevance, their interests and what not’s. The problem here is that “Mini Blog” doesn’t quite wrap everything up. People who aren’t particularly very…

Are Musicals So In?

On April 1, 2011, Posted by , In Brands, tagged in ,,, , With No Comments

Broadway has been around for a long time now. Its brand is world known, and frankly, there’s a reason for it. I myself being musical fan, could not get any happier at the feel of a playbill and a couple of tickets to see the Phantom of the Opera in my…

A Bridge Between Business & Social Media

For those of us who are highly dependent and practically obsessed by Social Media, both in a personal way and as a line of work, we understand every corner there can be for it to be taken advantage of and exploited to the fullest. We keep up with the news…

Good-Bye 80-20 Rule

On March 29, 2011, Posted by , In Social Networks,technical mkt, tagged in ,,, , With No Comments

There’s always this saying about the 80-20 rule. For example, 80% of the world’s wealth is owned by 20% of the world’s population; 80% of the products and services sold in the world are consumed by 20% of buyers around the world; 80% of innovative ideas are produced by 20%…

The True Beauty of the Internet

On March 28, 2011, Posted by , In Innovation, With No Comments

There’s very particular scene in Good Will Hunting where Matt Damon’s character is sticking up for his friend at a bar. A guy gets mad at Ben Affleck (Damon’s friend in the movie) because he is hitting on a girl he likes. As a way to intimidate him, the stranger…

60 min with Google’s CEO

On March 25, 2011, Posted by , In Brands,Events,Innovation, With 1 Comment

I was sitting comfortably, reading a book on Wednesday night when my phone rings. It was my best friend, “care to join me at Google’s CEO conference tomorrow morning (Thursday)?” The words didn’t quite make any sense in my mind, until I uttered, “Eric Schmidt is coming? Where?”. She then…

The Thinking Cap

On March 23, 2011, Posted by , In Innovation,technical mkt, With No Comments

Neuromarketing is not a fantastical thing taken out of an Isaac Asimov’s novel (well, may be it got a little inspiration out of them). This science has been well (over)used among marketers around the world. Although quite expensive and perhaps a tad complicated, it gives the purest information and intelligence…

The 100,000,000th

On March 22, 2011, Posted by , In Professional,Social Networks, With No Comments

Indeed we know that different social networks are at different stages on their product/service life cycle. Several videos have even suggested the idea that if Facebook were a nation, it’d be the third largest in the world with over five hundred million users. But then again, the most famous social…

Happy Bday Twitter!

On March 21, 2011, Posted by , In Brands,Social Networks, With No Comments

Right at the beginning of Spring, five years ago, a world changing hatchling came into this world. I am not talking about a mythological creature or Zeus’ baby Swan representation. Twitter was born to connect people far beyond Nokia ever thought of when it came up with its slogan “Connecting People”. To…

QR Fever

On March 19, 2011, Posted by , In Advertising,Innovation,Tech, With No Comments

As we’ve noticed, advertising has become a more interactive activity between customers and brands. Smartphones have provided that utility while having practically your whole life in a small gadget that fits in your hand (of course if only their battery lasted longer than half a day after vast use…). QR…

Writing it Up for Maroon 5

On March 18, 2011, Posted by , In Advertising,Brands,Events,Icons,Social Networks, With No Comments

What do we know Coke for? The great black drink that will probably come in any event you have; the Polar Bear commercials around the holidays; the representation of the Santa Claus version the Western world knows today. It’s brand equity is number one in the world with a value…

Nokia’s Huge Hamster Cage

On March 17, 2011, Posted by , In Brands,Innovation, With No Comments

[youtube=http://www.youtube.com/watch?v=5NyOIvWiI0k&feature=player_embedded] With Eco trends knocking at our doors (OK, may be they’re already in our living rooms) brands all over the world are trying their best to adopt this trend. Nokia here kills several birds with one stone. Remember Wii and its revolutionary gaming? No more couch potatoes with these…

On St. Patty’s Day…

On March 17, 2011, Posted by , In Events,Innovation,Tech, With No Comments

Personally, I’m not a gamer. I haven’t been since I was about 12 and Nintendo 64 was the hit of the moment. But I look at my guy friends today and they’re mostly crazy over Xbox (to play Halo), Wii (on the boxing ring), and well the unfortunately discontinued Guitar…

Eco Trends Getting Stronger

On March 16, 2011, Posted by , In Events,Icons,Innovation,Social Networks, With No Comments

It seems that recycling and separating your trash at home has taken a whole different meaning from not so long ago until now. Sure, I remember when we were kids, at school they would teach us how to recycle; they would make us draw possible logos to save water (yeah,…

If Lady Gaga can do It… You can too

On March 15, 2011, Posted by , In Advertising,Icons,Social Networks, With No Comments

Even though the original idea was not to be a hub for global entrepreneurs and brands as seen on “The Social Network”, Mark Zuckerberg definitely got more than he bargained for; and even that is an understatement. Anyway, Every time you log on any kind of social network, you can…

Winning in Translation

On March 15, 2011, Posted by , In Brands,Innovation,Social Networks, With No Comments

Yeah, not only am I referring to the avoidance of that movie title “Lost in Translation”; it’s so much more than that.  As borders around the world become thinner and thinner by the second, languages take a great deal of importance in so many different scopes in our daily lives. Be it…

Tech-IN-Color

On March 14, 2011, Posted by , In Innovation,Tech, With No Comments

As it is already tradition in many of my posts, let’s take a look at a tech time line in our minds. Back in the 50’s, TV sets were large and heavy wooden cubes set in front of a French styled living room. There’s a strange connection between the size…

Shades in the Market

On March 13, 2011, Posted by , In Brands,Innovation,Retail, With No Comments

Can you really blame it? In a world where Darwin’s Law is the highest, can you really blame growth? Of all the spectacular numerals you see of how the super powers and the emerging markets grow day by they, can you really blame it on piracy? Economic growth is really…

Caught up in Competition?

On March 13, 2011, Posted by , In Brands,Social Networks, With No Comments

When Facebook had just started out, you would never think of it as a search engine. When Google was peaking during the Internet Bubble Burst, you would never think of it as social. But how about now? With Facebook you a lot more queries than you are probably aware of….

A Day in a Shopping Cart’s Life

On March 12, 2011, Posted by , In Retail, With No Comments

It all began back in 1937 when Sylvan Nathan Goldman placed a couple of baskets on a wooden chair and installed wheels underneath the legs. He knew people would not buy as much groceries if they had to carry them around. In a way you can say that today’s $100USD…

Remodeling Journalism

On March 11, 2011, Posted by , In Press, With No Comments

We’ve seen how tablets and computers have taken over printed newspapers. Physical circulation of the news worldwide has come to a point of near obsolesce. News gets to us is so many different ways, we’ve lost count. Everywhere we look now, there’s a brand new piece of information. We don’t need…

The Starbucks (R)evolution

On March 10, 2011, Posted by , In Brands, With No Comments

Remember when Starbucks had just announced their logo’s evolution into a simple cut out of the siren? Well now, it’s official. On March 8th, Starbucks got the big 4-0 birthday, and to throw out a big international party, it came up with new products, new cups and a new attitude….

The Geek Icon: SJ

On March 8, 2011, Posted by , In Icons, With No Comments

How do you know you are a tech loving person? (Otherwise known as a Geek) Well, if you read this post’s title and know who I am talking about, I think we both know the answer. In the age where geek is the new cool, what once held iconography in…

Jeff Jarvis the New Thomas More?

On March 5, 2011, Posted by , In Icons, With No Comments

In this century, or rather, in this millennium, we have come to understand and perhaps even witness the rise of a new economic model. Perhaps it might be a little too fantastic for your taste, but have you seen Zeitgeist, Addendum? The second film in a trilogy, explains the flaws of…

The DINK Touch

On March 1, 2011, Posted by , In technical mkt, With No Comments

You might have heard a million times over how everything is exponential these days. Media, growth, sharing, technology, you name it, it’s off the chart. One of the many concepts that is growing that fast is the DINK Concept. It stands for Double Income No Kids, but of course if…

Wanted! Oscar Hosts Who Really Care

On March 1, 2011, Posted by , In Events, With No Comments

After the 83rd Academy Awards Ceremony, you’d think they would have put on a show other than just giving the most deserved prizes to their respective artists. Don’t get me wrong, watching incredibly talented people go up the stairs to hold their golden statuette for the first (or several repeated…

Minority Report = Facebook + Twitter

On February 25, 2011, Posted by , In Social Networks, With No Comments

You might remember the Tom Cruise Blockbuster from a few years back featuring a near-future technology in which murders can be prevented, thus arresting the pre-murderer. Of course it was all based on a super natural phenomenon on triplets submerged on water and isolated from society as to maintain them…

The Webinar Movement

On February 23, 2011, Posted by , In Innovation, With No Comments

Today as I was hearing out “The Morning Stream” podcast from iTunes, Scott, one of the speakers mentioned how he heard the word “Webinar” at least every day. He wasn’t too thrilled about it, but mostly because of the overuse of the word. But what is a webinar exactly? In…

Strike that Ad!

On February 22, 2011, Posted by , In Advertising, With No Comments

It has happened time and time again that companies have had to publicly apologize for a mistaken and offensive ad campaign. And not just ads for that matter, simple comments can circle the globe and awaken extreme reactions. Here are some example of ads that had to be removed and…

Hash-tagging Your Way to Success

On February 21, 2011, Posted by , In Social Networks, With No Comments

Social Media has taken a slight curve out of its original purpose. By definition, social media started out to be a network between ordinary people from anywhere around the world. A chance to bring globalization to the next level. Long distance relationships can take place, whether it’s long distanced family,…

Oh How they Grow Up so Fast!

On February 18, 2011, Posted by , In Brands, With No Comments

I immediately had this mental image of Eric Schmidt getting comfy in his resting chair, folding his arms behind his head, relaxing as if watching a late night TV show. What’s showing up on the fictional 40 inch flat screen before him? A semi-boxing match between his sons Chrome OS…

Apple: the Roman Circus

On February 17, 2011, Posted by , In Brands, With No Comments

Every time a new Apple product comes out, Steve Jobs does a flawless PR press conference. People come from all over the world to watch and hear the man talk wonders of the revolutionary product at hand.Regardless of his most recent illness and having to step back, it looks as…

Bond. Google Bond.

On February 16, 2011, Posted by , In Brands, With No Comments

Law firms around the world have had the time of their lives with all the privacy-invading technologies. Everyone seems to be crossing the fine line between P2P and illegal uploading. Another issue at hand is anything that involves privacy policy. But just like a friend of mine says, “Once you…

Social Media Week

On February 15, 2011, Posted by , In Social Networks, With No Comments

Although it’s the same city hosting the event, I’m not talking about New York’s world wide famous fashion week. I’m talking about New York’s Social Media week. Although the first is still legendary, glamorous and yes, many a time I’ve wished to be there, it’s also mind tickling to think of…

The (C)rush

On February 14, 2011, Posted by , In Brands,Events, With No Comments

Today around the world, some may call this day the most romantic of days, some others on a colder shoulder label it THE marketing day. As not to see it so black & white, let’s find the shades of gray in between. There are balloons everywhere: stores, street corners, even…

The Dollar Store

On February 13, 2011, Posted by , In Retail, With No Comments

You’ve seen them everywhere. Probably in every country I’ve been in, there’s a store with a one-price-only philosophy for all of its products. The Mexican version of that is Waldo’s. Now, it’s happened time after time, version after version that I see brands that I thought were discontinued or copy…

Cookie Partnerships

On February 11, 2011, Posted by , In Uncategorized, With No Comments

Recently I was talking to a friend about small start up companies. I clearly remember one of his remarks the most. He had a strong point by saying that when start ups get very successful very quickly, entrepreneurs get a little nervous. At that point, they start hiring more experienced…

Marketing’s Right Brain

On February 10, 2011, Posted by , In Uncategorized, With No Comments

I’ve mentioned  Daniel Pink’s “A Whole New Mind” a couple of times before on my blog. It has a purpose. After all, so many things involving marketing are to be thought through the right brain. I couldn’t say completely, but then again the book’s title is in fact “A Whole…

The Tweet Twitch

On February 10, 2011, Posted by , In Social Networks, With No Comments

This morning just before I stepped onto the main stage to start a short talk before a group of people, I realized I have a habit: a tweet twitch. I was literally glued to by BlackBerry tweeting the process, re-tweeting what I found interesting, oh, you know, the regular twitter mode. Then…

Google to the Rescue!

On February 9, 2011, Posted by , In Brands, With No Comments

Google has become such THE giant that you can practically encircle the G in a superhero-like logo. The company has done plenty of things for us and since it’s the most popular kid in the Internet, we choose to stick to it. But now it seems that the 100-zero denomination…

The Already Old Smartphones

On February 8, 2011, Posted by , In Tech, With No Comments

Yes, we have reached the point where we can finally say “Old Smartphones”. In fact, we’ve reached it over and over again. Every time Apple or any other brand releases a new model, even if it’s a newer version of what you already have, overnight your Smartphone becomes “old”. So…

The Social Laggards

On February 7, 2011, Posted by , In Social Networks,technical mkt, With No Comments

In the innovation scale we know there are stages and people that embrace novelties much sooner than others. Social networks are a thing of the Twenty First Century, but still, we’re only 11 years into it. We’ve seen however, that the pace at which the digital world has developed, eleven…

Super Half Time XLV

On February 6, 2011, Posted by , In Events, With No Comments

After years of the traditional Football match, on this 2011’s Pittsburgh vs Green Bay occasion (no worries, no spoiler alert here just in case you missed it) as a faithful marketer one of the pluses in the most watched event around the world is half time. The strongest time for traditional…

Flashback to the Senses

On February 3, 2011, Posted by , In Events, With No Comments

Just this morning I paid a visit to a bank I’m not a member of. Reason? Business. But before the meeting even began, I had a flashback triggered by what my sense of smell captured: Coffee. It automatically transported me to when I was a young girl being brought along…

Censorship vs Expression

On February 2, 2011, Posted by , In Uncategorized, With No Comments

During the first decade of the Twenty First Century, the capitalist world seems to be growing and reaching goals towards the same direction in every sense. This included economy, technology & education for the most part. Of course, each country at its own pace or capability. However, it’s been a…

Virtual Start Ups

On January 31, 2011, Posted by , In Uncategorized, With No Comments

Lately Entrepreneurship seems to be a synonym for technological start ups all over the place. I’ve seen it even as a recent graduate at the Campus’ start up incubator. Digital services, webpages, recent networks, apps, software, you name it. It has all gone virtual. Sure you may see the local boutique start…

AIE: After Internet Era

On January 28, 2011, Posted by , In Uncategorized, With 2 Comments

The very purpose of technology is to make tasks easier and thus increasing productivity, enhance lifestyles and the quality of life in general. Technology has evolved so rapidly that we can no longer survive without it. Truth of the matter is right now in 2011, life expectancy has reached 90+…

ORM… & it’s not a Yoga Sound

On January 28, 2011, Posted by , In Uncategorized, With No Comments

It sounds like the meditating sound they make you repeat over and over during a Yoga or Meditating Session. But despite the phonetic resemblance, it’s actually Online Reputation Management. “To what extents have we come?” You may wonder. Well, since the beginning of showbiz (and I don’t necessarily mean just…

Cell Phones the New Autos

On January 27, 2011, Posted by , In Uncategorized, With No Comments

I remember a particular scene from 1994’s “The Shawshank Redemption” with Morgan Freeman and Tim Robbins as the protagonists, in which an old man had just been released from prison after 50 years or so of lock up time. According to the movie’s timeline, the man had been incarcerated during…

Product Placement Reinvented

On January 26, 2011, Posted by , In Uncategorized, With No Comments

Ok, so you are at the movies enjoying your favorite chick flick or action movie and oh here comes the newest Ferrari model or the latest tablet on scene. Both products being rocked out as the protagonists use them to achieve whatever mission impossible they had in mind. And let’s…

Plastic Payment… Why Bother?

On January 25, 2011, Posted by , In Uncategorized, With No Comments

It’s interesting how several films have portrayed scenes in which a Shopaholic De-tox ritual is being done to frantic women carrying at least half a dozen credit cards in their freshly purchased Gucci handbag. The classic best friend or new best friend pulling each little plastic rectangle out and slicing it right…

Music Downloads No More

On January 22, 2011, Posted by , In Uncategorized, With 1 Comment

On the eve of the Internet boom there were dozens of ways to get music. The very first artist impaler “Napster” went crazy in number of users just to get their favorite music for absolutely no cost. Of course I’m talking about a Dial-Up connection era in which downloading a…

And Now Ladies & Gentlemen…

On January 20, 2011, Posted by , In Uncategorized, With No Comments

A few changes are going on in general CEO-ship from the big names. Steve Jobs asks for a medical leave without much of an explanation as to the exact reason of his state of health and now, Eric Schmidt is stepping down as CEO and Larry, Google’s co founder will…

Age is not an Enemy of the Internet

On January 20, 2011, Posted by , In Uncategorized, With No Comments

When the word “Internet” is pronounced, immediately the image of a college student or a teenager comes to mind with some sort of gadget within that person’s hands. But that’s just the stereotype. A much wider variety of people are internet users. Executives, entrepreneurs, young and old, it doesn’t matter….

Reach Out & App Me

On January 20, 2011, Posted by , In Uncategorized, With No Comments

In this my 100th post, I want to talk about something special and amazingly impacting, so here goes. Technology since the beginning of the Homo Habilis has come a long way from a simple rock used to smash things and get fed. The point in technology, however rudimentary it may…

While the Cat’s Away…

On January 19, 2011, Posted by , In Uncategorized, With No Comments

For the second time Apple’s famous and efficient Steve Jobs has asked for a medical leave. Unfortunately, as for the same health issues as he suffered last time, Mr. Jobs has had the imminent need to step aside to catch his breath before showing the world his next mind blowing…

Hey World! I’m Here!

On January 15, 2011, Posted by , In Uncategorized, With 2 Comments

Recently I got a video on my inbox about New Year’s resolutions. I thought at first it was about losing weight, eating healthier, working out more, you know, the usuals. But then I hit play and it was something entirely different. You know all the campaigns of anything is possible…

The Bounce Effect

On January 9, 2011, Posted by , In Uncategorized, With No Comments

In the Pre-Internet era a job looked sort of like this: 9 to 5, breaks off for lunch for an hour, comes home every weekday looking tired, grabbing home made dinner, but most importantly, climbs up a corporate ladder in the SAME company for years. Nowadays, a job is not…

Shhh! Techs @ Work

On January 7, 2011, Posted by , In Uncategorized, With No Comments

Undoubtedly, one of the key factors to launching a successful product or service is secrecy. However, the more famous the brand is, the more difficult it is to keep that secrecy strong. Curious media and tempted employees can only make the process a little more complicated. Therefore, first of all,…

Uh oh… Logo Alert!

On January 6, 2011, Posted by , In Uncategorized, With No Comments

A few months ago, Gap decided it was a great idea to change its logo. And so they did, and then the aftermath came. Thousands of fans around the globe criticized the logo until it was well under mud and dirt. Gap had to quickly respond to fans’ reactions moving…

Celebrities Born in YouTube

On January 5, 2011, Posted by , In Uncategorized, With No Comments

For ages, if you wished to be a celebrity you had to prove your talent through an endless number of castings, having a friend or two in high places and hoping just for a lucky strike. Today, one of the new ways to hit the star boulevard is YouTube. Yes,…

The Shortest Fads Around

On January 5, 2011, Posted by , In Uncategorized, With No Comments

At today’s speed rate in all things (technology, fashion, politics, etc) fads aren’t uncommon at all. In fact, it seems no that fads are more long lived than other subjects at matter. The shortest fads around are the ones offered by Twitter’s hash-tags. Anything twitters feel like talking about in under…

Networking, Networking, Networking

On January 5, 2011, Posted by , In Uncategorized, With No Comments

Isn’t it all about it? Even if it’s about fun & leisure, in order to get anywhere networking is the key. In times passed, it may have been known as mingling, having good relationships, trying out good contact information, but it’s now called networking. It’s usual (& frankly natural( that…

Confidence = Success

On January 2, 2011, Posted by , In Uncategorized, With No Comments

It had been a little while since I had last watched a TED talk. Today, being a quiet Sunday with my cup of coffee by my side I decided to pay the website a visit. On the homepage there’s always a spread of the most recent and/or interesting talks. I…

HBO? Think Again…

On January 2, 2011, Posted by , In Uncategorized, With No Comments

For a while, if you wanted to watch a hit series, or the championship boxing fight, a movie that had just been in the movie theater (months before) & most importantly, no commercials as you were watching them, HBO was THE answer. Of course you had to pay considerably higher than regular…

2011: Immortality

On December 31, 2010, Posted by , In Uncategorized, With No Comments

This video is definitely not new. It was part of a campaign by Johnie Walker “Keep Walking” and won prizes for its creativity and inspirational message. (Watch http://www.johnniewalker.com/en-us/VideoGallery/) Although it’s been a while since its release, I remembered the fantastic message it carries. Immortality achieved by one great thing. As a…

Shopping Around the World

On December 29, 2010, Posted by , In Uncategorized, With No Comments

Today I had a flashback to my year abroad. After welcoming a couple of friends who just arrived from Europe for their own semester abroad, we took them shopping for basic supplies. As we were strolling through the shampoo & soap aisle, they were amazed by the sizes in which…

The Android is coming!

On December 28, 2010, Posted by , In Uncategorized, With No Comments

I remember this very old commercial from the 1990’s where a Coke can was boxing a Pepsi can in a ring. Whilst they were trying to kill each other, RC Cola glided along and took advantage of the situation while the big guys were busy. At the moment it was…

Ask Google

On December 26, 2010, Posted by , In Uncategorized, With No Comments

“Anything you need, you can find in the Internet” I’ve heard been said over and over again by several people. I happen to agree. The funny part is though, that phrase has evolved more and more to “Ask Google”. It’s not just a phrase anymore, it’s advice. It has taken…

Fast-Forward to CEO

On December 25, 2010, Posted by , In Uncategorized, With No Comments

Have you noticed? CEO’s are getting younger by the minute, or is it just that to be at the top you no longer need to have gray hair as prerequisite? Of course, all around the planet there is still a long process one needs to go through in order to…

Christmas Morning

On December 25, 2010, Posted by , In Uncategorized, With No Comments

The Night Before Christmas has just left a few hours ago. I opened my eyes to the faded smell of coffee. I went downstairs and as in every Christmas Morning, everything seemed frozen. Not just the season’s chilly weather, but the feeling of last night’s scenes to be held into…

New Tech’s & Their 15 min. of Fame

On December 23, 2010, Posted by , In Uncategorized, With No Comments

Technology’s change & evolution is so quick, we can barely keep up with the news surrounding us of new gadgets, softwares and what not’s. Today, Technological trends seem just like Fashion trends. “That’s so last Tuesday” a Cosmo reader would say if they catch you wearing Prada’s Spring-Summer ’10 high heels…

Legend on a Tea Cap

On December 23, 2010, Posted by , In Uncategorized, With No Comments

As a coffee lover, I almost never particularly order tea, much less bottled tea at Starbucks. But Tazo Tea made a quick yet curious impression on me. As my grandmother loosened the cap on her fresh Peach Tazo Tea, I noticed  it had a legend on it: “Visit Tazo.com to get your…

Better Brush Up On That Mandarin

On December 22, 2010, Posted by , In Uncategorized, With No Comments

It’s been a while now that people have started to study Mandarin as a second language. In a world where the fastest growing economy has a language based on thousands of written characters, it becomes quite the challenge to learn it when it’s not your native tongue. During the summer…

Fincher’s The Social Network

On December 20, 2010, Posted by , In Uncategorized, With No Comments

On a most hectic Sunday, along with its unpleasant surprise calls during lunch and the aftermath, I decided to blow off some steam and go watch The Social Network with a couple of friends. My stress reversal strategy worked like a charm as soon as I sat down. Commercials started…

Xmas Product Placement

On December 20, 2010, Posted by , In Uncategorized, With No Comments

Like every holiday season, all the major cities in the world put up lights, Christmas trees, angels blowing their trumpets, you name it. Generally, there are no visible names or brands for that matter. But let’s check out some places around the planet. Product placement, has taken advantage of another…

The College Graduate

On December 18, 2010, Posted by , In Uncategorized, With No Comments

Today was D day after 22 years of waiting and hard work. Today it’s not just about my triumph, but my family’s as well. Today I got my Bachelor’s Degree in Marketing. It was 7:20 am this morning when I was awoken by my “Candyman” by Christina Aguilera alarm on…

Share

On December 18, 2010, Posted by , In Uncategorized, With No Comments

This word has been probably overused in the past year. Everywhere you look, all the internet sites you visit, everything is linked together by a little button somewhere in your screen called “Share”. It seems that Starbucks not only has gone along for the ride, but also based the whole…

Trying Out the Executive Style

On December 15, 2010, Posted by , In Uncategorized, With No Comments

After graduation and all its respective celebration, it was time to have a little glimpse of the world. In this case, the executive world. It wasn’t that long ago when I posted a piece related to the movie “Up in the Air”. Don’t worry, I didn’t have to get into…

$M$

On December 14, 2010, Posted by , In Uncategorized, With No Comments

Other than email, social networking and the whole staying-connected advantages that are offered to you by your cell phone of preference, do you call or do you sms more? Smart phones apart, if you still have a phone that doesn’t involve a fruit or a robot in its name, it’s…

Groceries Gone Digital

On December 7, 2010, Posted by , In Uncategorized, With No Comments

You open the fridge in the morning and you’re out of milk. You start noticing that’s not the only thing missing. Eventually you end up writing down a list of groceries and later in the day if you have time you’ll go pick them up. Just see this video and…

CCO?

On December 5, 2010, Posted by , In Uncategorized, With No Comments

Out of the back and most strategic line of managers in a company you can find the CEO, CFO, COO & CMO among other examples. But who is the CCO? What does that person do? A little background before hand. Each Chief Officer is in charge of a particular subject…

FIL: The Int’l (e)Book Fair

On December 5, 2010, Posted by , In Uncategorized, With No Comments

Every year the world’s  largest book fair is held here in Guadalajara. You have to almost swim across the sea of people lost in the business, medicine, literary and who knows what other category sections. The largest publishing houses in the world come and exhibit their Nobel prize winners, Pulitzers, criticisms. But…

Skipping the Gadget

On December 2, 2010, Posted by , In Uncategorized, With No Comments

For a while now digital books have been the “it” factor to save money, time (to go physically searching for the book), space, etc. BUT companies have tied that benefit to the acquisition of a reading gadget Kindles, iPad’s, etc. Google has skipped that gadget so it seems. May be…

The 18th Camel

On December 2, 2010, Posted by , In Uncategorized, With No Comments

As a Ted Talk viewer (and somewhat participant in its forums) it’s usual to hear speakers talk about an ample number of issues, discoveries, ideas, etc. But this one really stuck with me http://www.ted.com/talks/william_ury.html and although Ury’s take on negotiation skills are directed to political conflicts, as a compulsive marketer, my…

Reviewing Cyber Monday

On November 29, 2010, Posted by , In Uncategorized, With No Comments

So Thanksgiving weekend just ended. Our bellies are still a little bit full (making room for that extra Holiday weight), Black Friday went by with a few kicks and overpasses in the making and today: Cyber Monday! Since when does that happen to exist? I had actually heard of it…

Freedom of Browser

On November 29, 2010, Posted by , In Uncategorized, With No Comments

In an open source world, there are still several programs that charge you for their services: antiviruses, Microsoft Office, designer software, etc. But like I said, every day more and more there are free lance programmers releasing innovative ideas into the world with no repercussions to your wallet. A vivid example, and…

Trying to Measure the WWW

On November 26, 2010, Posted by , In Uncategorized, With No Comments

Remember in the late 90’s how the Internet boom just came out of no where? Hotmail was one of the pioneers on web-mail. Each user was entitled to a small account in which a certain amount of megabytes where allowed for each person to use as back up memory. Every day…

Personal Branding

On November 26, 2010, Posted by , In Uncategorized, With No Comments

You’ve watched me go over and over social media and its potential and amazing reach without major investment. This becomes a gold mine for companies. But the beauty about this is that it is not only about what companies can take advantage of, but what about people, individuals can do…

Happy Thanksgiving!

On November 25, 2010, Posted by , In Uncategorized, With No Comments

Today I woke up to what seemed another ordinary day, final projects to hand in, general chores at the end of the semester. But then I remembered what day it is today and it quickly brought a smile to my face. It’s Thanksgiving! All my life I had spent it…

Mobile Black Friday

On November 24, 2010, Posted by , In Uncategorized, With No Comments

Less than 48 hours left for this year’s Black Friday. We all have the picture in mind of the miles and miles of long queues trying to get into stores. Once inside the store, people literally running around grabbing what they can at fabulous prices. If an alien were to come…

The New Teachers

On November 21, 2010, Posted by , In Uncategorized, With No Comments

I have the fortune (although others call it misfortune) to have been born in a generation that is holistically interconnected with their surroundings. Computers and technology came  to me just as easily as when I learned to talk.  Older generations have had to cope with that development. Aside from having to learn…

Comparison Battle

On November 21, 2010, Posted by , In Uncategorized, With No Comments

From all the techniques available out there in order to do an excellent promotional campaign, comparison never stops to amaze me. To what lengths can brands come to say that they are better than their competitors? Now, I must say, here in Mexico that’s not permitted to do, it just…

The Human Factor

On November 18, 2010, Posted by , In Uncategorized, With No Comments

I remember back in the late 1990’s, you know, when there was still a dial-up connection in order to have Internet Access, how phone calls used to work. It was the dawn of “free” phone calls. You could buy yourself a modest webcam (2 mega pixels was the best you could get)…

My Space + Facebook = Mash Up!

On November 18, 2010, Posted by , In Uncategorized, With No Comments

How many users or profiles do you have in the different social networks that are around surfing the net? Have you lost count? Now add to that your e-mail accounts and your mailing subscriptions from different on-line newspapers and magazines. You can get a little confused in the process. And to think…

So You Think You Can Multi-task…

On November 18, 2010, Posted by , In Uncategorized, With No Comments

Well, actually… yes! Most people when asked about this skill say it’s about women or men being better at multi-tasking. But in this century I dare say it’s too simple to just depend on gender when it comes to multi-tasking or not. Computers have given us an extra little something….

Short-Filming Your Brand

On November 16, 2010, Posted by , In Uncategorized, With No Comments

In several conferences now, tweets, notes, you name it I’ve heard over and over how the best way to capture an audience’s attention is through a video presentation. Not only have I heard or read about it, but I’ve also lived it by being part of the audience and using…

Cloud Preservation?

On November 15, 2010, Posted by , In Uncategorized, With No Comments

At first glance, it sounds like all of a sudden I’m writing about Eco-friendly concepts. Don’t get me wrong, sustainability is not only an idea, it’s something we should most strongly pursue. But this time, cloud preservation and the Amazon rain forest have little to do with one another, unless of course…

Your Webcam, Your Dressing Room

On November 15, 2010, Posted by , In Uncategorized, With No Comments

I remember not a year has gone by since I first saw that Xbox commercial where they were launching a game console driven solely by capturing the player’s movement. Here, watch it if you haven’t –> http://www.youtube.com/watch?v=p2qlHoxPioM There’s a particular part where a young teenager is chatting with her friend over…

P2P Research

On November 14, 2010, Posted by , In Uncategorized, With No Comments

When you go out into the market, one of the steps to place yourself in a consumer’s mind map is to compare yourself to your competitors. For the most part, you do so with your direct competition, leaving indirect enemies aside. So when you have that positioning in place, you…

Complexity is Simple

On November 13, 2010, Posted by , In Uncategorized, With No Comments

As contradictory as it may sound, think about it and it’s true. Complexity is simple. Some people say that usually the simplest answer is the right one. In fact, it usually is. The other day I was in a conversation from one of my projects in market research for school….

Demarketing the New Marketing

On November 9, 2010, Posted by , In Uncategorized, With No Comments

Even with the holiday season slowly taking over the apparels, have you noticed how some retail stores have shrunken? It seems that “demarketing” is the hottest bun in the oven this season. Several stores, including a few locations from Anchor Blue have put up internal walls in their stores to…

Warming Up 4 the Holiday Season

On November 4, 2010, Posted by , In Uncategorized, With No Comments

Today, just barely two days after Dia de Muertos here in Mexico and all the Halloween festivities, Christmas and Thanksgiving cheer is already in the air. I was running a little late this afternoon for class, so I had no time to cook or do something more elaborate for lunch….

Nokia Blogging Near You!

On November 4, 2010, Posted by , In Uncategorized, With No Comments

I know, I know… they’ve barely released WordPress for Nokia and I already downloaded it. According to the very editors or webmasters, mobile bloggers have reached the million in users. Even further, the author of this little publication is right: our cell phones are becoming our new personal computers. It’s all about…

Would You Like Fries With Your Ads?

On November 3, 2010, Posted by , In Uncategorized, With No Comments

Scene: The 1960’s Description: Absolutism over Marketing and consumerism Scene: XXI Century Description: “I’ll take my ad with fries please!” Do you see any weird difference? It’s even hilarious to ask the question. Some say advertising has been long dead for a while now. The truth is though, advertising is…

Taxing the Supersizers

On October 28, 2010, Posted by , In Uncategorized, With No Comments

As I was having breakfast this morning, I opened up the newspaper, and for the nth time, I saw a page spread on Coke’s new policy of not distributing sodas at schools. Their message is something like “we are concerned with the nation’s children’s health and thus we are determined…

Ridiculous or Plain Genius?

On October 27, 2010, Posted by , In Uncategorized, With No Comments

When you order a coke at any fast food place, they give it to you, cold, full of ice, ready to quench that thirst. You go over to the supply counter, you grab a straw and place into the the little hole in the middle of the cap. What do…

Tweeting the Future

On October 19, 2010, Posted by , In Uncategorized, With No Comments

Over and over again we hear about social media everywhere. People have found new uses to it, new developments, etc. To think back and realize it all started just to be more connected with one another. But it seems that on a daily basis– correction on a “secondly” basis– there…

School Gone Virtual

On October 17, 2010, Posted by , In Uncategorized, With No Comments

In this day and age, the higher up you go in education, the higher the probabilities to have a better pay check. It wasn’t long ago when, at least in my country, clerk posts or simple jobs like that needed only a minimum of junior high school education finished. A college degree…

Out with the Fuel, In with the Volt

On October 14, 2010, Posted by , In Uncategorized, With No Comments

I was only a child, but I still remember the movies from “Back to t the Future”; especially the one where Doc’s car is flying around and as it did, its wheels would turn inward to fly freely above the city. Then there was this other movie in the 90’s…

Hedonism: The New Marriage Profile

On October 13, 2010, Posted by , In Professional, With No Comments

There has certainly been a major change in lifestyles during the very young twenty first century. We all know the usuals, the visibles: working couples, house chores taken over by technology and so more time to specialize in other things. In other words, since you have more time in your…

Sponsoring Nature… or the other Way Around?

On October 13, 2010, Posted by , In Professional, With No Comments

When we think of sponsorships, immediately we think 2 things: some kind of scholarship or a sports/cultural event being supported by some major company or brand. For the purposes of this entry, let’s stick to the latter. Gatorade, Coca Cola, Beer Brands, etc they are always present at major events,…

The Right Brain = MFA?

On October 12, 2010, Posted by , In Professional,Uncategorized, With No Comments

It wasn’t long ago when I read Daniel Pink’s “A Whole New Mind” and I even commented about it right here on this blog (you can scroll down and check it out if you like). The general message given by the book has sticked with me ever since. “A Whole New…

Instant Answers from the Top

On October 11, 2010, Posted by , In Professional,Uncategorized, With No Comments

As as I was exploring the usual suspects… (NY Times, Facebook, Brand Connection.com, etc.) I started reading about one of the latest Brand scandals, Gap’s new logo. I’m sure you’ve heard about it, if not here’s a little piece about it –> http://www.brandchannel.com/home/post/2010/10/06/Gap-Rebrands-Itself-Into-Oblivion.aspx To make a quick summary about it, Gap…

To Print or not to Print

On October 9, 2010, Posted by , In Professional,Uncategorized, With No Comments

To have renewable resources for a sustainable environment is today one of the world’s main concerns. Worldwide campaigns to recycle, eliminate or reduce fuel usage, and generally just implement greener alternatives are encouraged on a daily basis. A variety of people and associations have been behind this, you name them:…

Now Trending…

On October 8, 2010, Posted by , In Professional,Uncategorized, With No Comments

Long before the word “Trend” became a Trend, it already existed in our dictionaries. Why is it that never before had it been used so vastly and in so many ways? What has pushed for the word to be widely pronounced, read, but more importantly, for how long has it…

Statement!

On October 7, 2010, Posted by , In Uncategorized, With No Comments

I’m sure you’ve already seen this YouTube thread –> http://www.youtube.com/watch?v=VQ3d3KigPQM if not… do yourself a favor, you might even crack a smile in the meantime. Ok, you’ve seen it… what now? What do you think? Is it just about people having absolutely nothing better to do with their free time? Actually,…

Savings vs. Debt

On October 7, 2010, Posted by , In Professional,Uncategorized, With No Comments

In desperate times, the last thing you want as an individual is your money gone by 9pm… what are you eating for breakfast if that happens? What are you going to eat for that matter? May be borrowing from a close friend… but wouldn’t that chain you down? Well yes,…

Kindle, iPad & Who Knows What Else?

On October 5, 2010, Posted by , In Uncategorized, With No Comments

How long has it been since the Kindle was first released? Apparently it has been around only since 2007, and now obviously, there are other versions (including iPad) that are taking a piece of their pie. So wait a minute… what was the original purpose? Wasn’t it to sell cheaper…

Epiphany! Really? From Coffee?

On October 2, 2010, Posted by , In Uncategorized, With No Comments

Yes, from coffee. Apparently, according to Steven Johnson, we must thank the UK for coming up with the coffee house concept in 1650 with the Grand Cafe as the very first coffee house in the western world (http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html). It’s not that coffee is a magic drink that connects your neurons…

When in doubt… innovate!

On September 27, 2010, Posted by , In Uncategorized, With No Comments

Take a look at this article –> http://www.nytimes.com/2010/09/27/technology/27nokia.html?_r=1&hpw It pretty much says that years before the iPhone came along, Nokia could have had the first hit on touch screen smart phones. Why not? Fear for marketing ultra expenses… and now who’s the king? (cough cough… something to do with a…

You talk, I move = Sync

On September 27, 2010, Posted by , In Uncategorized, With No Comments

We’ve all heard the classic since high school or even sooner than that. Everything we say comes accompanied by movements that quickly give away the fullness of our message. Our body language is much more important than what we’re saying. I was just reading a chapter from Malcolm Gladwell’s “The…

Business in the Clouds

On September 19, 2010, Posted by , In Uncategorized, With No Comments

No, I don’t mean dreams (although businesses at times do come from great ones), I mean cloud computing. Come again? Yes, it does sound a bit geeky but it is something we should all turn to look at. For starters… what is that? It’s just basically having info on an…

Focus!

On September 15, 2010, Posted by , In Uncategorized, With No Comments

Have you ever felt so excited with an idea? It just won’t leave your mind. You keep pumping more and more ideas into the same idea. Eventually you end up with this big snow ball with no room to put it in. In other words, you are all over the…

Virtual Goods?

On September 7, 2010, Posted by , In Uncategorized, With No Comments

If you thought virtual goods only applied to ordering pizza online or visiting Amazon.com… think again! OK, there’s online purchasing, use your credit card, and a little while later you usually get whatever you purchased on your door step. But, virtual goods are a whole ‘nother ball game. Check this…

Strategy on Innovation

On September 5, 2010, Posted by , In Uncategorized, With No Comments

Some may say that there are 3 main strategies both applicable to life and to business: Service, Price and Innovation. Price? What are we, aiming for free stuff? Well yeah, but then again that wouldn’t work out in the long run for the offerer. Service? We are most definitely not…

Demos + Cratos & Innovation

On August 28, 2010, Posted by , In Uncategorized, With No Comments

This isn’t the 1960’s. There is no jingle to accompany your Campbell’s commercial while you are watching the sunday night entertainment show in your living room along with your family and your table dinners. You won’t dream about the jingle and crave that Campbell’s soup for the time to come….

New Marketing… Tell Me Your Story

On August 24, 2010, Posted by , In Uncategorized, With No Comments

OK… I’m a marketing major, but even so, I dare say that some TV commercials or other traditional media may come to the point where the marketer is regarded as a stand up comedian. Yes, some commercials are so hilarious, people can’t stop watching them over YouTube, or actually wait for…

Readability Check!

On August 18, 2010, Posted by , In Uncategorized, With No Comments

This poster is for a very famous campaign being done here in Mexico by a nation wide bookstore. It literally translates to “Less Face, More Book”. The purpose of the campaign is to make Mexicans read more books a year. Some studies say an average Mexican reads between 1 and…

What Do You See Here?

On August 17, 2010, Posted by , In Uncategorized, With No Comments

<– What do you see here? A. A computer B. A portal to the 2.0 world C. Your life Which one did you pick? Which ever one you did, there’s only one true thing. No one knows how to make a computer. It’s true, even if you sit down with…

Do Not Marry

On August 15, 2010, Posted by , In Uncategorized, With No Comments

Wait for it, wait for it… Commit! Wait, what? You must be thinking… Well my readers, couldn’t be truer, this advice. But hold on, don’t look so outraged, after all, I am telling you to commit. But isn’t it the same thing? Most would say. In some very fortunate cases,…

Mid Year Resolutions

On August 15, 2010, Posted by , In Uncategorized, With No Comments

Every new year’s eve you already have a mindset of the things you want to accomplish throughout the new year. You convince yourself that this time, this year, things will be different and you WILL keep you word. You swallow your 12 grapes, you drink your champagne and live up…

The Book Effect

On August 15, 2010, Posted by , In Uncategorized, With No Comments

The moment you come into a bookstore, at least for me, you can actually smell text. Hundreds, may be thousands of books waiting to be read and discovered. Where to start? What moves you? What kind of subject would make you grab a Dostoevsky-like volume and not even blink about the…

Crossing Paths

On August 6, 2010, Posted by , In Uncategorized, With No Comments

My oldest friend (we almost literally were born together) just recently started working at a coffee shop. Since you could have noticed by now, I’m a coffee lover (or maniac if you wish). She told me to come visit any time, which oddly enough I hadn’t. Yesterday I decided it…

Road Tripping

On August 4, 2010, Posted by , In Uncategorized, With No Comments

Traveling in any manner is for the most part always very interesting and you never know what surprises – be it good or bad – are going to come your way. On other posts of yours truly you may have seen remarks about other parts of the world that are…

Citizen of the World

On July 29, 2010, Posted by , In Uncategorized, With No Comments

You’ve probably seen this video circle the net a few times already, if not check it out http://www.youtube.com/watch?v=zlfKdbWwruY “Where the hell is Matt?” is an entertaining, put-a-smile-in-your-face, single handed movement that reminds us that there are no distances too great, no missions too difficult on this planet. I swear, as…

Morning Coffee… or 24/7?

On July 29, 2010, Posted by , In Uncategorized, With No Comments

Many people I know, in fact, most of the people I’ve ever come into contact with drink some type of coffee. OK, I’ll cut some slack here; it’s also true that there are many others that barely touch a cup of java in days or weeks. But let’s stick to…

Interconnectivity: At-one-ment

On July 27, 2010, Posted by , In Uncategorized, With No Comments

In “The Lost Symbol” by Dan Brown (http://www.thelostsymbol.com/main.html) there’s this brief yet very interesting remark about the word “Atonement”. The author splits the word and makes a lot of sense of it: “At-one-ment”. Everything comes to be one. In this day and age, what isn’t interconnected? Social networks have closed…

Photos= Immortality

On July 26, 2010, Posted by , In Uncategorized, With No Comments

I would disagree somewhat to the overused phrase “a picture is worth a thousand words”. It’s so much more than that. To me, a picture is the immortality of the moments you spend on this planet and the people you spend them with. In a vast majority, pictures are taken…

When Automation Goes Too Far

On July 23, 2010, Posted by , In Uncategorized, With No Comments

How many encounters do you have with technology on a daily basis? I don’t mean public technology such as street lights, freeways, stuff like that; I mean your computer, your iPod, LCD screens, smart phones, etc. How many times? Let’s have a little experiment and describe what would come to…

From Student to Life

On July 16, 2010, Posted by , In Uncategorized, With No Comments

Was there an exact point in time where you noticed you were going from just a student to when the world started to appear everywhere around you? All of a sudden your obligation are much more than handing in papers, keeping your nose clean, and going out as much as…

Aftermath: Jetlag and Other Demons

On July 11, 2010, Posted by , In Uncategorized, With No Comments

With 22 years living on this planet and being lucky enough to have seen 18 countries until this day (hopefully the number rises with the years to come) every trip has its particular taste; more importantly, it has its own particular aftermath, be it good or bad. Just got back…

FeverPitch: Soccer

On June 11, 2010, Posted by , In Uncategorized, With No Comments

Every four years is like the world goes crazy. Today, instead of going to work at my usual schedule, I was, shall we say, obliged to go see the inaugural world cup game. My boss comes over and asks, are you coming in tomorrow? (today) I was about to say…

Tango vs. Mariachi

On June 1, 2010, Posted by , In Uncategorized, With No Comments

Latinoamerica de punto a punto. Ellos dicen que somos el patio trasero del big brother y nosotros que son unos engreidos. Y que creen? Los dos tenemos razon. Pero… Seremos el patio trasero, pero tenemos la amabilidad que, hasta ahorita y mi poca o vasta experiencia en el mundo, nadie…

“Up in the Air”

On May 27, 2010, Posted by , In Uncategorized, With No Comments

Yes. You are right. It’s the title of a very famous Hollywood movie. Nominated to several Academy Awards just this year. George Clooney did a splendid job, if you ask me. Some other people may take on a debate about that. He goes about so flawlessly with his carry on…

Trending Situations

On May 25, 2010, Posted by , In Uncategorized, With No Comments

Have you ever noticed how things happen in clusters? For example, if a friend of yours gets married, all of a sudden you find yourself going to all these weddings shortly after. Did you notice today’s headlines? “Slipknot Base Player Dies”. Just days ago another famous rock star was found…

Perche siamo tutti insieme?

On May 18, 2010, Posted by , In Uncategorized, With No Comments

Siamo qui nel mondo per vivere ogni momento con la securita de che non sera piu nel futuro. Questo che abbiamo adesso e precisamente questo, la sola cosa che abbiamo. Puo essere che siamo felici o tristi, furiosi o tranquili. Piu tardi, si fossi un ricordo sostanzioso, rimarra nei nuostri…

Stop & Enough

On May 12, 2010, Posted by , In Uncategorized, With No Comments

They say there’s no worse struggle than the one you don’t do. Try your best and you will get what you want. That is definitely true in many aspects of the world. However, there are times where is best to stop, regroup and start over. You may be trying really…

Aliena nobis, nostra plus aliis placent

On May 3, 2010, Posted by , In Uncategorized, With No Comments

Have you ever heard this phrase? I keep it very much in mind because it is true. It means that other people’s things are more appealing to us than our own and so are ours to others. Typical situation: you go to a  restaurant and order the most appealing dish…

Travel the World and the Seven Seas

On April 25, 2010, Posted by , In Uncategorized, With No Comments

Is there such a thing as travel fever? Since I can remember, it has always been my dream to, as Annie Lennox says in her song, “travel the world and the seven seas”. So far, I’ve been lucky enough to have been in different spots on this planet. Here are…

Fear in the Masses

On April 17, 2010, Posted by , In Uncategorized, With No Comments

How many times do you recall panic spreading throughout the globe for anything from diseases to natural phenomena to economic meltdowns? Make no mistake, I myself have also fallen into these fads more than once. Why is it so easy to scare people when supposedly we live in an era…

Do What You Studied For?

On April 13, 2010, Posted by , In Uncategorized, With No Comments

College: four years (give or take depending on your major) of studying something you supposedly love. They say, do what you love, but in the end, do we really? At least in Mexico, about 30% of college graduates work or do something related to what they majored in. What about…

Taking Action After

On April 10, 2010, Posted by , In Uncategorized, With 1 Comment

As human beings, we learn from our mistakes, and then, with a little bit of hope, we try not to fall into the same pattern. You never plan on learning about life and its daily events, it just happens. But how is it that we almost never take preemptive action…

Innovators in the iPad Era

On April 8, 2010, Posted by , In Uncategorized, With No Comments

Just how much longer can we keep calling these types of consumers “Innovators” in an era where innovation is practically a given? Take a look around right this instant, do you see anything that hasn’t in at least a way tried to reinvent itself (buildings, technology, fashion, books, stores, etc.)?…