Free Recommended Keyword Ranking Tool

Knowing how your keywords rank is not enough. It is also very necessary to know how your brand, client, site, or product comes up against competitors. MozPro gives you a great way to track up to three of your competitors. But what if you have more than three competitors or sites you want to track? More importantly, what if you want to see who else is ranking (a newcomer, an indirect competitor, etc.)?

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Understanding Your Conversion Attribution Model

Have you ever wondered why your AdWords or ad campaigns aren’t yielding any conversions? Or at least not as many as you’d like them to. You do the usual: you check keywords, tags, add negative keywords, fine tune your landing pages, but still conversions aren’t adding up. This frustration is more common than you think, but it is also a symptom of not looking at the big picture.

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When Growth Strategies Should be Outsourced

Where to begin? I’ve read dozens of business books on growth, startups, and product market fit. They all have been of great influence on how I perceive digital marketing to be, and the role it plays for businesses. But more importantly, experiencing first hand what marketing efforts can do for a startup or a business, has made me truly understand why outsourcing growth can be of great value for a company.

Growth Hacking seems to be yet another buzz word. In my view, it is just a trendy way to explain what businesses (digital & brick and mortar alike) have been doing – or trying to do- since Adam Smith’s “The Wealth of Nations”. After all, if you are a business owner, wouldn’t you want to actually grow your business? Yet throughout time we have gradually narrowed down or specialised our skill sets to come up with better results. That has given way for a bigger division of labor. You may be a business owner, but that does not mean you will excel in all of the tasks, skills, and knowledge required to build a profitable business; in fact, that’s the point, you shouldn’t be. You are trying to deliver value to your customers with your product or service, so focus on creating that value from the ground up. Thus “delegating” and “team work” become the key to your business’ success.

This delegation of tasks need not necessarily mean that you need to hire a great deal of people and do everything in-house. On a broader scale, that would defeat the purpose of delegating; you would be trying to do everything yourself, as a company. This can happen at any level of expertise or industry. So in order to decide which tasks should be done in-house and which should be outsourced, you should really put pen to paper, and define what you really are good at as a company: what exactly are you selling? Everything else, should be delegated or outsourced. Not only will this make you greater at what you do, but will also save you costs in the long run.

Growth Hacking can certainly be one of these outsourced tasks. There is an entire industry dedicated to help you grow your business. This doesn’t mean that you should forget about your marketing strategies at all, it just means that you are leveraging someone else’s expertise for your benefit. Of course, you should always find a company or a professional that understands your offering, delivers results, and maintains an open channel of communication with you. Remember, you are outsourcing your growth strategy, not alienating it, so communication with your growth hacker or marketer is of the utmost importance. The only way to know that for sure, is to go out and try their services.

Make sure to first check your own expectations, and goals. Are they realistic? What are your metrics of success? Find someone who gets them, and designs an actionable growth strategy for them. In the end, the successful scenario is one where you can focus 100% on your business, while someone is making sure it grows.

Original Post Published on LinkedIn

Out of Stock: iPad Mini & iPhone 5

iPad Mini
iPad Mini

It seems it is an entirely new era for Apple. Even if the world hadn’t learned about Steve Jobs’ passing away and Tim Cook taking over the direction of the company, one need only take a look at the latest developments chez-Apple to notice things have definitely taken a new direction.

First off, the iPhone 5 has taken heavy criticism. Even though people stood in line for hours outside Apple stores around the world to get their hands on the new iPhone, many have also felt there hasn’t been true innovation in the latest iPhone model. Other than it being slimmer, lighter and of course taller, there are other things that haven’t really changed. To be fair, the new aluminum model maintains the innovative model, and an easy grip.

The real annoyance was with the new Apple Maps application. Routes, streets and general addresses are inaccurate and practically unusable.  I have personally tried to use them several times, and there’s an even number between failure and success to find my way thanks to the app. Tim Cook had to publicly apologize to all users, saying that in truth, the new Maps app has fallen short from high expectations. Samsung of course took huge advantage in this flaw to start campaigns like “With Samsung, you know where you’re going”

iPhone 5
iPhone 5

What does really come as something new, is the iPad Mini. When Jobs was still around, he often refused the idea to come up with a smaller iPad model, mainly because he did not want to “go down” a level and compete directly with the Kindle Fire. Still, interestingly enough, after Tim Cook announced the new tablet, there was mention that Jobs was “reconsidering” his statement days before he passed away.

However, the iPad Mini is much more affordable, and even though it is not equipped with retina display, a great number of users are extremely satisfied with the mini tablet. Online sells have run out of stock [fortunately I could get one of the last online purchases of the iPad Mini myself – does it show that I’m an Apple lover?]. To play devil’s advocate, nothing can be perfect forever. There are bound to be flaws, even from the greatest companies in the world.

Both products have run out of stock mostly as soon as they are released in different parts of the world. Not to mention the never-ending lines outside retailers. If you ask me, the video shown at the Keynote by Cook on the new opening of an Apple Store in Barcelona was a tad much, even tacky if you will.

Just to sum it up, as they say “God – or the devil? – is in the details”, as is Tim Cook or Steve Jobs once upon a time. Can you tell the difference yourself?

watch?v=SvAjFZ0gWNc

The Pros and Cons of iOS 6

iOS6 Update
iOS6 Update

So it’s that time of year when Apple presented the new iPhone to the world with a unique keynote (others would call it a sales pitch). Aside from mentioning the new iPhone 5 now that everyone is talking about it, let’s focus more on the iOS update. Even though there are camping lines outside Mac stores in Asia and Australia to purchase the iPhone 5 , the rest of the world is updating iOS on their previous iPhone versions.

There are quite a few features that have changed in iOS 6. The thing that has stirred up a few loud opinions is Apple’s move to discard Google Maps and replace them with Apple Maps. Although indeed there is a 3D mode to view these maps, there is no street view and the UI seems a bit more austere when it comes to hybrid view.

Apple Maps vs Google Maps
Apple Maps vs Google Maps

Another move from Apple is to have removed the pre-installed YouTube app. Yet on the other hand, iOS6 now has a native Facebook app; among other things, this allows for you to directly share your media from your camera roll onto Facebook, as opposed to previous iOS versions in which you had to pull your media from the Facebook app. These changes have driven some to believe that there is an alliance between Facebook & Apple to try to keep Google out of the competition. Now if we all remember the part in which the late Steve Jobs vowed to crush Android because of its “stolen” technologies, well, there isn’t much room for doubt.

Another very interesting improvement is that now Siri speaks other languages, including Spanish. You can also include other voice commands, like Tweeting via Siri.

Tweeting with Siri
Tweeting with Siri

The App Store has a whole new UI and even has recommended apps for you to download. It no longer asks for your Apple ID password. There are plenty of other sutil changes you’ll notice as you navigate through your iPhone, iPad or iPod Touch. If there are any you like or I didn’t mention, please drop me a line and I’ll make sure to include it in this post.

What is your opinion of iOS6? Would you stay with the previous version if you knew beforehand?

 

Self Improvement Everywhere

Technology has always been there to make our lives easier. Get things done quicker, with less hassle and of course with better quality. But today, with a smartphone being a lot of people’s personal savior, apps do almost everything, everywhere.

However, something that can be noticeable and trending in the last few months is self-improvement. Being apps, or gamification features in certain brands (like Nike +), their ultimate goal is to make you stick to your goals and always be looking for self-improvement. This results in a win-win situation: you get things done in a better, faster way and brands have you engaged.

As mentioned before, Nike + has a very interesting gamification plan. It gets you to buy the appropriate gear to be in the game, or at least download their Nike+ app for iOS (iPod nano, touch and iPhone included). Personally, I’m hooked with this game plan. Not only do I now save Gym money, but I actually use my gear and run 15k a week. What keeps me going? The fact that I can track my progress and share my results with my friends via social networks. It’s nice to see a histogram of your performance and then compare the actual results in your every day life.

Now, as far as self-improvement apps go, there are several start ups with this idea in mind. For example Lift. As described in Venture Beat, Lift is a one-year-old start up in San Francisco that is looking to make people seek self-improvement –guess post it notes on your mirror aren’t cutting it anymore–. You set up alarms and tasks so you know what you have to do, when you have to do it; and of course, it exposes you in front of your friends via social media. Avoiding the judgmental finger perhaps? Well, apparently with this and many other examples, it does help to be in the spotlight, whether you’re doing things right or wrong.

Brands call it engagement, people call it motivation. Whatever the point of view is, in the end, you achieve your goals and thank a brand for it in the process.