The moment you come into a bookstore, at least for me, you can actually smell text. Hundreds, may be thousands of books waiting to be read and discovered. Where to start? What moves you? What kind of subject would make you grab a Dostoevsky-like volume and not even blink about the size just to start reading?
Will it be fiction? About your profession? Things you would like to learn about? What keeps you flipping the pages over? You go in, and you go directly to the area that pulls you in.
Now, let me tell you, whoever thought of the idea of having a space to read inside the very bookstore, may be even a small coffee shop deserves a prize. You may be there with someone, or no one at all. Your only companion, the book you just bought; yet you don’t feel alone. Can you feel the book effect?