This poster is for a very famous campaign being done here in Mexico by a nation wide bookstore. It literally translates to “Less Face, More Book”. The purpose of the campaign is to make Mexicans read more books a year. Some studies say an average Mexican reads between 1 and 3 books per year, when a European reads more than 20. Check out the Washington Post’s study on it at http://www.washingtonpost.com/wp-dyn/content/article/2007/08/21/AR2007082101045.html
But let’s take this campaign one step further. It’s not just about reading books, or being more involved with an informed and cultured society. It’s also simple reading. Instructions, how to navigate a Web Page, how to read traffic signs that are literally telling you where to go. There’s so many people who won’t even bother to read a simple sentence on how to do things! It’s a shame really, because so much potential is being wasted. Next time when in doubt, read! I promise, life will be so much easier.