OK… I’m a marketing major, but even so, I dare say that some TV commercials or other traditional media may come to the point where the marketer is regarded as a stand up comedian. Yes, some commercials are so hilarious, people can’t stop watching them over YouTube, or actually wait for them, as if it were a gag reel during the Super Bowl’s half time. Other than that, do you really wait for commercials when you now occasionally turn on your TV if you aren’t cutting off by watching stuff on your personal computer?
Now, for the sake of the exercise, let’s change the subject a bit. When you meet someone and you are interested in that person, don’t you want to be known? Express yourself? Say what’s in your mind? After all, you feel the connection. Nobody likes to just stay in a corner and be stepped on.
So, we can practically say that you engage when you participate. So, the answer to stop being referred to as a comedian… (drums please…) engage with people. Make people participate with you, make them part of your story. There’s actually a chapter about it in Daniel Pink’s “A Whole New Mind” or check out this half hour video (I know, a bit long, but skip some parts if you wish…) http://creativity-online.com/work/cat-ny-2010-storytellers/21045#utm_source=feed&utm_medium=feed&utm_campaign=feed