If you thought virtual goods only applied to ordering pizza online or visiting Amazon.com… think again! OK, there’s online purchasing, use your credit card, and a little while later you usually get whatever you purchased on your door step. But, virtual goods are a whole ‘nother ball game.
Check this out for example –> http://www.nytimes.com/2010/09/07/business/media/07adco.html?_r=1&ref=business You don’t physically see anything in exchange for your actual money. Social networks, even physical, world wide known brands are implementing this new branding strategy.
Go on Facebook, what are the typical games? Farmville, Mafia Wars, what not? They charge your credit card to buy virtual furniture, clothing, cards, etc
The satisfaction on the product usage is no longer there. New branding? Psychological, social, VIRTUAL satisfaction.