At first glance, it sounds like all of a sudden I’m writing about Eco-friendly concepts. Don’t get me wrong, sustainability is not only an idea, it’s something we should most strongly pursue. But this time, cloud preservation and the Amazon rain forest have little to do with one another, unless of course we’re taking about Amazon.com.
Now that social media has taken a rather accelerated pace on interaction between customers and companies, there’s a lot of information being poured out there that seems to overload webmasters’ capacities to control content or at least keep an eye on everyone. Meaning that even though social media is instant access, human capability needs some time to adjust to the speed of it. In the meantime, that little time slut between virtual response and human acknowledgement creates a vulnerable spot for anyone or everyone involved, be it customer or company.
It all has happened so fast, that people hadn’t noticed this window of opportunity/threat. Thus, this pioneering company called Nextpoint came with the idea of Cloud Preservation. Here, you can check them out and what they offer http://www.nextpoint.com/index.html In the past (not long ago for that matter) there has been strong debate on privacy matters and violation of information sharing with all the big names in this industry.
Now, there’s a simple solution. If there’s an exact record of everything that goes on, then there’s plenty of room for proof should anything go wrong and there would be the lamentable advancement of a court of law. Would this violate even further privacy issues? No. Because this isn’t about going into your private profile and getting information about you. It’s about monitoring the interaction customer – company so that if and when someone’s unhappy about something, they can proof their point with this kind of back up.
Well done. By now, it was like watching motorcyclists do quarter mile races without the proper equipment on. At least this should start out as a helmet.