Less than 48 hours left for this year’s Black Friday. We all have the picture in mind of the miles and miles of long queues trying to get into stores. Once inside the store, people literally running around grabbing what they can at fabulous prices. If an alien were to come and see the scene he would think people were preparing for the end of the world. But quite the contrary! It’s a way to pipe down the turkey bellies from the day before.
But this year, something glows differently and more intensely than previous years. People, other than making eternal lines, have also their cell phones to back them up. I was reading a recent article, that most smart phone users prefer to pay their bills through their cell phones (that study was done in the US).
Several retail stores also report some articles being already bought through this media. Most users are Hispanic and Asian. This trend is indeed a major point of purchase. It’s not only online, it’s mobile online! So many services and products available in a little square you hide away in your purse or your pocket. One press-of-a-finger away from your Holiday gifts and so much more. Guess by the time they line up to get what they so typed for will give them more peace of mind.