This word has been probably overused in the past year. Everywhere you look, all the internet sites you visit, everything is linked together by a little button somewhere in your screen called “Share”. It seems that Starbucks not only has gone along for the ride, but also based the whole of its strategy on that simple, five-lettered word. But it’s not just a word, now is it?
Amazing how holistic a small word can be. A billion stories can be related with a simple description. Be it written, spoken or filmed– like in this Starbucks clip –> http://bcove.me/gnwn56vw — “Share” is a lifestyle.
Even in business environments, more technically speaking, CRM’s have been implemented precisely because of that lifestyle. Sharing has turned the world 180 degrees into a new way to approach life. Everything is under the will of a finger’s touch. But more importantly, the skill and virtue of WANTING to share what you see, feel, touch, hear, taste makes us more successful as a global society.
“Together, we are stronger” takes on a truer, deeper meaning. It is no longer just a catchy phrase trying to convince you to tap on your neighbor’s back and cheer him on. Sharing makes us more efficient. Competition is now six feet under and a newborn child has taken its kingdom COLLABORATION.
Share it’s not just Starbucks’ Holiday Season Motto, it’s THE global lifestyle today.