Like every holiday season, all the major cities in the world put up lights, Christmas trees, angels blowing their trumpets, you name it. Generally, there are no visible names or brands for that matter. But let’s check out some places around the planet. Product placement, has taken advantage of another channel, Below the Line perhaps?
Here in Guadalajara, for the first year, beer brands have appeared at the famous “Minerva” round-about –> http://www.guadalajarareporter.com/news-mainmenu-82/guadalajara/28085-christmas-lights-shine-bright.html. And what about the Rockefeller Tree? Along with the Christmas Rockettes at Radio City Music Hall? In fact, let’s go all the way back to Santa himself, a Coca Cola adaptation of the legend to our times.
The point here is that, as time goes by, brands are people thinking together trying to make their products and services much more accessible and identifiable with consumers. The things we like most, are now within grasp. Now, place a lot of the same people together, and you get a community. Common grounds? Perhaps an idea, a brand, a movement, an intention, even a holiday season.
Seeing something you like or you identify with as you walk down a street or drive around in your car reassures you that you are part of something. Perhaps a very naive point of view you might think. Most people would see this as consumerism or just someone try to get a hold of any given opportunity. But then again, everything lays within the eye of the beholder.