Every time a new Apple product comes out, Steve Jobs does a flawless PR press conference. People come from all over the world to watch and hear the man talk wonders of the revolutionary product at hand.Regardless of his most recent illness and having to step back, it looks as if he is as famous as ever.
While working from home, and just before having to do so, he successfully launched the iPhone 4. This little piece of revolution just won the Mobile Award of the year. Now, how did it get there? It’s not just as Barney Stinson would say “LEGENDARY!”, they actually had to work for it.
Given the release date and the typical awesomeness talk, people literally camped out Apple Stores to get their very own iPhone 4. A few day later it turned out to be a fiasco. Signal was so poor, you couldn’t hold it up straight without losing the satellite lines one by one. This was a moment that was shared across the globe. The Awesomeness factor was now flat lining.
However, like few others, Apple managed to come back with a punch. Their press conference offering an apology for the malfunction included a give away to all the affected parties. Now, how can you say no to a pretty smile and some chocolates? (Read more on the process –> http://blogs.hbr.org/cs/2011/02/how_apple_broke_the_pr_rules_a.html )
The point here was not saying they were so great that what people were saying was just a lie. To own up to it and come back even better, earned them an International Award. Talk about a come back!