Neuromarketing is not a fantastical thing taken out of an Isaac Asimov’s novel (well, may be it got a little inspiration out of them). This science has been well (over)used among marketers around the world. Although quite expensive and perhaps a tad complicated, it gives the purest information and intelligence about consumer behavior, their reactions, feelings, dreams, etc. Why exactly do we buy what we buy? Price isn’t the sole component of that equation. There are a million other factors that yes, they can be figured out with less complicated techniques such as focus groups, surveys, and other interpretative techniques. However, Neuromarketing holds the exact fitting key to a puzzling issue.
Why are all the other techniques not as accurate? Well, it would be like being a participant on “The Price is Right” panel and guessing based on your judgement. Sure, there’s always a winner, the one that gets the nearest answer without going over, but then again you don’t get the exact answer. Neuromarketing would be like placing the price tag on the article before you. All you’d have to do is read out loud.
All the more, once you’ve implemented the traditional techniques in research, say to directly ask “why do you buy such a thing?” people will answer honestly… but only because they think they are being honest. The true reasons as to why we purchase what we do, lays in the brain alone. Not even we can know the exact reason.
So, the wireless Neuro Cap is finally here. A helmet-like cap that read everything that goes on in the brain: reflexes, thoughts, feelings, memories, just to know what lays within. this is pure gold for marketers around the world. You can truly give people what they actually want, as opposed to what they think they want. (Full article: http://www.engadget.com/2011/03/23/neurofocus-makes-first-wireless-eeg-sensor-headset-dont-call-i/ )
What do you imagine you truly want to purchase? Good question right?