For those of us who are highly dependent and practically obsessed by Social Media, both in a personal way and as a line of work, we understand every corner there can be for it to be taken advantage of and exploited to the fullest. We keep up with the news and changes every second that goes by with gadgets as Tweet Deck and Rock Melt kept open the whole time we are submerged in our laptops. BUT… not everyone agrees. In fact, despite the fact than more than half of the world’s population has access to the Internet, a very small percentage fit this description. Internet users around the world mostly use it for basic functions just like checking their e-mail and chatting online with their peers.
Now, when as a marketer, community manager, or another profession that uses Social Media or other Internet tools for doing business, you sometimes need to explain to your customers from scratch how can this major tool turn their businesses around for good or improve their already found success.
A lot of people are still skeptical about the real results that this can bring. They firmly believe that there aren’t a lot of people that use Facebook or any other social network. When they hear the magic “500 million users” number, they either remain speechless in amazement or think that you are trying to fool them.
Little by little can one really integrate their faith in this– shall we say “New Business Model”?–. However, in the short run they can notice people interacting with their brand. On mid terms, how there are more customers redirected to their places because of this. And in the long run, perhaps a new found faith in Technology.
So yes, as service providers, it is our job to bring great business together with great tools to improve outcomes. It’s a hard task when people aren’t trustful about it, but not impossible.