Some say that the best way to escape mockery is to make fun of oneself. That way, there’s nothing left to mock about. On that note, a lot of companies and brands have chosen the perhaps “dangerous” strategy to climb a few spots in popularity or just augment revenue (the latter seems the final objective).
Well, this is definitely the case of Aish.com, a Jewish company that has taken history to funny, geeky level. Their own invention in this video has made a few minutes the highlight of people’s days. Before this video, I hadn’t heard about them. Well guess what? They’ve got my attention and thousands of other people’s. The strategy worked!