Yeah, it’s not exactly the prettiest video I chose to publish here (the annoying orange is indeed annoying… and creepy if I might add) but then again it’s the latest viral option that’s going through the roof in “share” statistics. Now, this post’s title may be a bit too bold to say, but just as last day’s article on Bing Eating a Share of Google’s Market may be just as bold, it’s at least partially true.
People get a lot more laughs lately with two-minute long videos passed on to them by their friends through shareable sites, than what professional writers can achieve on a 1.5hr+ movie (unless it’s a really good one). Short films, or rather, short viral videos, are done by amateurs all over the world, being much more constant than big screen hits and much more intimate. After all, you get to watch it alone or with a couple of friends; still, it’s not the same as sharing an entire room with a bunch of strangers.
Even more so, stand up comedy has been rescued by viral videos. Although certainly they are a tad more professionally filmed as amateur videos would be, they are quickly filmed and at ease with the improv-guy standing in front of a small audience. The larger much international audience is on the other of the screen, brought to them mostly by Comedy Central.
Cheaper, quicker, more frequent and so exquisitely entertaining? No wonder tablets are replacing TV sets… movie theaters even.