How can you beat a 700 million user network? Time after time there have been different issues bringing out the now classic battle of Google vs. Facebook. Mostly it was about commonalities or uses that they would have; people using them both for a single feature, etc. Never really did Facebook become a search engine entirely nor Google a social network… right?
Think again. It had been some time now where rumors about “Google Circles” was in development ready to fully take on the social network. Now, with the Google +1 button, Google Circles have become Google + Project. It is an entire social network where the main feature is to classify your friends in circles: family, friends, chilhood friends, book clubs, you name it.
So how do you beat a 700 million user network again? Well, it takes another giant to bet big. There will only be two outcomes: glorious victory, or glorious failure. On the other hand, is Mark Zuckerberg shaking in his shoes because of this? What will he do about it? Let’s sit back and watch.