The World as Seen from Multiple Screens

Have you ever sat down and thought about how evolution speeds up as time goes by? Think about it, the dark ages lasted for centuries, then each era seemed to be shorter. In the last hundred years we’ve had more progress than anything before that. It was only fifty years ago that there was a big cube in the living room, broadcasting the same content to millions of families at a time, without people having any control over what they watched. Even marketing seemed pragmatic and programmatic. Just watch Mad Men on HBO… how marketing has changed since the 60’s.

Now look at us. TVs are no longer giant, heavy cubes; they’re flat panels hanging from stylish walls most likely to be hooked to different devices or smaller screens. Plug in a digital camera, a PC, a smartphone and now even a tablet. And even when all of the above can be taken everywhere with you, the interesting part is not only being connected 100% of the time, but rather that you have customized content no matter if you are out for a jog, at the office, at your leisure or plain out bored.

Personally, as time passes by, I find myself to be surrounded by more and more gadgets. In my “engadgeted” world I can practically do anything with a decent Internet signal. What’s more, each little piece of machinery offers a different experience that cannot be equaled by any other.

This said, what would happen if all of a sudden all of our gadgets were taken away from us? History tells us that we’re perfectly capable of surviving such “catastrophe”, but how would we cope with hole left in us all? Would panic surround us? Would we remember quickly enough how to do things analogically? I recall this video  not long ago in which several old gadgets were shown to seven-year-olds just to see if they recognized them or at least knew what they were for. The items included a walkman, a vinyl record player, a tape recorder and an old computer. Not a single participant knew what they were for.


Let’s just hope progress keeps constant and we enjoy our present and our future. In any case, just remember how to read a book in regular pages, how to write by hand and how to walk to the nearest pizza place and get it back home. Can’t harm us, right?

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