Road MX 2012

It’s been said several times that Guadalajara is the Mexican Silicon Valley. During the mid 90’s this was just starting out to be a catch-phrase for foreign investment in the city. It was nicknamed so because large companies like IBM and HP had settled here instead of Mexico City. Still the phrase “Mexican Silicon Valley” was something that was out of reach for the majority of the people living in the city. It was just reserved for people working at any one of these large companies.

However, thanks to technology and of course fast pace investment, this phrase is now a reality to many people, reachable for anyone with an interest in the field. It is now also called the Start Up culture. Of course, the international mecca of start ups resides and will reside for time to come in Silicon Valley itself, in California. The whole of the Bay area is to thank for this lifestyle. Yes, I call it lifestyle because not only does it affect the work place, but your whole life in a very positive way.

Today, the Start up culture is on the rise in this city. So much so, that many more start ups based in California are setting up shop here. Even better, many of the start ups created here are setting shop in California! It’s a two way process. For example, OVIA [now Wowzer] was co founded by a group of former students from ITESO who started their HR company here and then established their commercial office in Mountain View, California.

These developments have created a community of Start up junkies here in the city. Which is why “Start ups on the Road MX” was created. It has had more and more visitors and participants thanks overtime. This year, it was held at the Hilton Hotel. Created by a non profit community called Suma Valley, the event had several important speakers like Bismarck Lepe from Ooyala, Gris Cuevas from Linked in and Rodrigo Martínez from Wowzer itself.

Community Management Done Right - by Gris Cuevas
Community Management Done Right – by Gris Cuevas

Gris Cuevas’ presentation in particular was of special interest to me. She spoke about the importance of every entrepreneur and business to be aware of their community and to tend to it. Thus, Community Management isn’t just about posting on Facebook and Twitter. It’s about so much more than that. [Ask me about her PDF presentation]

Interesting talks by interesting people in a very very interesting community. Good thing the Start up culture is on the rise.

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