Every day more and more you can notice small changes across the web. There’s no doubt exponential growth is here to stay and well… grow! It’s been a long time since Kotler’s 4 Ps are no longer the magic formula for marketers. Outbound marketing has been long dead.
Instead, consumers are savvier, hungrier and much more quality demanding. The level of information consumption is beyond doubt at its highest level in history. We’re surrounded by gadgets that filter information for us according to what we want to see — hence the phrase “you see only what the mind wants to see” has more meaning than ever before–.
Especially in the web, we are only pulled in to content that is image or video related. No wonder 9gag has been such a hit! In fact, attention span and the number of unique users increases dramatically when there’s rich (high quality) media involved. An infographic by MDG Advertising proves this detail by detail.
Personally I observe it’s especially true with social media. Every time media is posted on Facebook or Twitter, fans come flowing in with likes, RTs and sharing. Pinterest is the live example of media curation, ordered in such a way that it has become the third largest social network, just because of rich media!
Facebook noted this trend a while back, ergo coming up with the Timeline which features media in a higher quality. Furthermore, Instagram’s purchase was done in great time to further exploit and feed users’ hunger for images. What kind of marketing will be next? With so many developments, it’s hard to keep up!