Photo Marketing

On June 28, 2012, Posted by , In Advertising,Brands,Innovation,Web, tagged in ,,, , With No Comments

Every day more and more you can notice small changes across the web. There’s no doubt exponential growth is here to stay and well… grow! It’s been a long time since Kotler’s 4 Ps are no longer the magic formula for marketers. Outbound marketing has been long dead. Instead, consumers…

Social Media vs Apps, or both?

We are living an era in which traditional media is not trusted nor is it profitable anymore. People don’t read the paper; they scan through their iPads or smartphones. People don’t watch TV, they watch TV shows or movies on multiple, Internet connected screens (although the movie theatre experience is…

TEDx Zapopan, Independently Organized

My dedication to watch TED talks started at an Innovation course when I was in college. The main idea behind these talks (even mentioned in their logo) is to share ideas worth spreading. All kinds of speakers with different backgrounds, topics and fields of study have spoken here. Anything from…

Global Start Up Fever

On March 6, 2012, Posted by , In Advertising,Innovation, With No Comments

It’s been a while since Silicon Valley was the sole holder of the term “start up”. Every day more and more, the initiative is spreading across the globe, not only because it’s a catchy and trendy phrase, but because it has high impact results both locally and globally. Each country…

Squeezing out your iPhone

On February 13, 2012, Posted by , In Advertising,Brands,Innovation, tagged in , With No Comments

A friend of mine recently shared a post with me about the differences between our daily activities back in the 90’s and now. The post was a comic showing several activities like music listening, socializing, sending mail, and other things. Basically, the column on the right kept showing the same…

In the Land of Magazine Editing

There are plenty of things that can be said in writing, in fact, that is the only time machine we really have (although it only works when traveling to the past). Knowledge, theories, traditions and statements are passed down to us from generation to generation through writing even if we…

The World as Seen from Multiple Screens

Have you ever sat down and thought about how evolution speeds up as time goes by? Think about it, the dark ages lasted for centuries, then each era seemed to be shorter. In the last hundred years we’ve had more progress than anything before that. It was only fifty years…

Product Placement Evolved

On July 9, 2011, Posted by , In Advertising,Brands, tagged in ,, , With No Comments

Article first published as Product Placement Evolved on Technorati. With so many technologies coming out, brands have more and more channels every day where they can send out their message. However, a solid place to market brands is none other than the film industry. Product Placement of this sort has soared since…

Mail Chimp, Our Heroe

On July 2, 2011, Posted by , In Advertising,Brands,Web, tagged in ,, , With 1 Comment

Direct Marketing has been accused of being spammy at times. Not that it’s a complete lie, but if used properly, e-mail marketing recipients will absolutely love a message of the kind, as if their minds were read. There are several considerations you have to take before sending out a mass email. First…

Web Trust Issues

Trust issues have been alive and well since way before the Internet even began to mean something to people. Fraud, stealing and what not have been the negative part of our economy since probably the invention of the coin. However, with great advancements come even greater risks. The Internet became a tool…