Category Archives: Advertising

No Shave November

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Yes, it’s that time of year. But why exactly does this “tradition” exist? There are many rumours that explain why No-Shave November or “Movember” was originated. Some people go back to quote Aristotle, when he recommended apprentices to grow their … Continue reading

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How to Make Your Brand Go Viral

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I wish I could tell you there’s an equation, a mathematical certainty, on which marketers could base their strategies in order for their brand to go viral. Neuromarketing is the only science that could explain this at a scientific level, … Continue reading

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Is the PC Over?

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To be fair, the debate between what’s best? A tablet or a PC is sort of like comparing coffee with tea. Sure, they’re both hot beverages, but they have two very different contexts, and may even coincide in a few … Continue reading

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New Google Search Algorithm: Hummingbird

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“You should not spend your time searching, your should be spending your time living” says Amit Singhal, Senior Vice President at Google. Today on Google’s 15th birthday, the company has announced a major change on its core product, Google Search … Continue reading

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Web Strategy Misunderstood

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We’re living in an era in which the “there’s an app for that” jingle is one of the statements that can best describe it. Almost anything you can think of is served, assisted or solved by an app. Of course, … Continue reading

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Photo Marketing

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Every day more and more you can notice small changes across the web. There’s no doubt exponential growth is here to stay and well… grow! It’s been a long time since Kotler’s 4 Ps are no longer the magic formula … Continue reading

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Social Media vs Apps, or both?

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We are living an era in which traditional media is not trusted nor is it profitable anymore. People don’t read the paper; they scan through their iPads or smartphones. People don’t watch TV, they watch TV shows or movies on … Continue reading

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TEDx Zapopan, Independently Organized

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My dedication to watch TED talks started at an Innovation course when I was in college. The main idea behind these talks (even mentioned in their logo) is to share ideas worth spreading. All kinds of speakers with different backgrounds, … Continue reading

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Global Start Up Fever

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It’s been a while since Silicon Valley was the sole holder of the term “start up”. Every day more and more, the initiative is spreading across the globe, not only because it’s a catchy and trendy phrase, but because it … Continue reading

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Squeezing out your iPhone

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A friend of mine recently shared a post with me about the differences between our daily activities back in the 90′s and now. The post was a comic showing several activities like music listening, socializing, sending mail, and other things. … Continue reading

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