Trust issues have been alive and well since way before the Internet even began to mean something to people. Fraud, stealing and what not have been the negative part of our economy since probably the… Read More "Web Trust Issues"
The “Mac vs PC” competition has been on for years now. At first, Windows and of course, Microsoft, had the upper hand on the whole issue. Mac still needed tune ups, and of course, during… Read More "Good Old Mac vs PC"
My biggest dream and goal ever since I can remember has been to travel the world and get to know new cultures. So far, I haven’t been disappointed by life, for I have had the great opportunity… Read More "Travelling Entrepreneur"
As marketing campaigns have diversified over the point that not even Mad Men from the 1960’s would have imagined, the possibilities are endless. It’s how you mix the different communication strategies to build a successful campaign. Still,… Read More "Mixing it all In"
It had been long since books had occupied any major spot in people’s lives. Since the TV set reached homes all over the world, books and reading in general, took a step back to the… Read More "When Reading Won the Battle"
[youtube=http://www.youtube.com/watch?v=BIxToZmJwdI&feature=player_embedded#at=89] Some say that the best way to escape mockery is to make fun of oneself. That way, there’s nothing left to mock about. On that note, a lot of companies and brands have chosen… Read More "On “Google Exodus”"
As we’ve noticed, advertising has become a more interactive activity between customers and brands. Smartphones have provided that utility while having practically your whole life in a small gadget that fits in your hand (of… Read More "QR Fever"
What do we know Coke for? The great black drink that will probably come in any event you have; the Polar Bear commercials around the holidays; the representation of the Santa Claus version the Western… Read More "Writing it Up for Maroon 5"
Even though the original idea was not to be a hub for global entrepreneurs and brands as seen on “The Social Network”, Mark Zuckerberg definitely got more than he bargained for; and even that is… Read More "If Lady Gaga can do It… You can too"
It has happened time and time again that companies have had to publicly apologize for a mistaken and offensive ad campaign. And not just ads for that matter, simple comments can circle the globe and… Read More "Strike that Ad!"