Category Archives: Brands

No Shave November

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Yes, it’s that time of year. But why exactly does this “tradition” exist? There are many rumours that explain why No-Shave November or “Movember” was originated. Some people go back to quote Aristotle, when he recommended apprentices to grow their … Continue reading

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iPhone 5c, Confusing Apple Fans?

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For the first time ever (and no, it’s not a phrase I’m trying to imitate by Tim Cook or Steve Jobs), Apple has released two iPhones. The down part? 50% of that decision is a little bit too confusing for … Continue reading

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How to Make Your Brand Go Viral

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I wish I could tell you there’s an equation, a mathematical certainty, on which marketers could base their strategies in order for their brand to go viral. Neuromarketing is the only science that could explain this at a scientific level, … Continue reading

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Is the PC Over?

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To be fair, the debate between what’s best? A tablet or a PC is sort of like comparing coffee with tea. Sure, they’re both hot beverages, but they have two very different contexts, and may even coincide in a few … Continue reading

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Evernote’s 2 Cents on Organization

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So there are several changes to Evernote lately, and not just its flat design upgrade for iOS7. In case you were too busy looking at what Apple and Google were doing, here’s the list of the things Evernote is doing … Continue reading

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New Google Search Algorithm: Hummingbird

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“You should not spend your time searching, your should be spending your time living” says Amit Singhal, Senior Vice President at Google. Today on Google’s 15th birthday, the company has announced a major change on its core product, Google Search … Continue reading

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Samsung Galaxy Mega and Other Giants

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One of the biggest debates between the iPhone and Android powered Smartphones is that the iPhone’s screen is not as comfortably large as that of Samsung’s multiple models. The debate got turned into more of a joke by Android/Samsung fans … Continue reading

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Heaven & Hell: Apple & BlackBerry

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Business, as pretty much every other concept in life, has its ups and downs. It was in the late 1990s and early 2000s when BlackBerry was king of the world with its once-famous and efficient beepers, and then at the … Continue reading

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The Hockey Stick Effect

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Lately, it’s all about the “Hockey Stick Effect” everywhere you look: business, personal growth, evolution, you name it. If you haven’t already heard or read about it here’s a quick definition of it. The Hockey Stick Effect is exponential growth … Continue reading

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Hands on iOS7

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Well, finally iOS7 day has arrived! As many of you have already downloaded the new operating system to your iPhones, iPads, and iPods Touch, you have for the better part of the day, poked around to see what’s new. If … Continue reading

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