SEO (Search Engine Optimization) has been around for quite a while now. A great number of people around the world know about it, but very few actually know how to do it. The truth is, there is no actual recipe that will guarantee that your website or blog will be in the first place of search results. Although there are certainly several tips, and things that you can do about it, ultimately he who holds the keys to your SEO heaven is Mr. Google himself.
Sure, Google isn’t the only search engine out there, but we all know it is indeed the highest authority among its fellow search engines. Search engine marketers will definitely pay attention to anything Google might have to say about the subject, especially when it comes to rules to play the game.
Matt Cutts, the expert Googler on SEO, has a YouTube channel, a website and other resources that will definitely help search engine marketers in their endeavors. And Google’s search engine protoocols, like Penguin (the latest release) are a must read for anyone interested in knowing what you can and cannot do if you want your site to be right on top.
Although there are plenty of books and other resources that search engine marketers can study, SEO is also about the marketer’s creativity, and other secret ingredients that Google and other search engines just will NOT reveal to the common public. Why is that? Because search engines do give you a little push into succeeding at ranking your site, but they also like to keep the game “fair” by not revealing absolutely everything their spiders and crawlers take into account.
So, what does this really mean for search marketers or your website’s ranking success? It means that although you may have all the tricks and tips down, there is only so much you can control. It may take up to 6 months before you see real ranking results for your website. Why such a long wait after so much work? Since Google or other search engines won’t reveal the entirety of their recipe, some call this waiting period “Search Engine Purgatory“.
But don’t worry, your hard work does pay off eventually. Also, if you are in a hurry, you can always back up your strategy by using Google AdWords in the meantime. This paid alternative (Search Engine Marketing) will place you website at the very top of search results, of course, that’s if you plan out a nice CPC campaign.