Category Archives: Market Research

Your Place Finder: Who’s Your City?

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Recently during a course I came across Richard Florida’s Who’s Your City?. The author explains how cities are very important for particular kinds of lifestyles and how they support specific industries or Clusters. Of course, the most famous cluster in the world … Continue reading

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Millennials or Generation Y?

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Yuppies, Generation Y, Millennials and many other nicknames for a generation or generations that have something in common: we’re the present young/adult generation. There are, however, several opinions on who should be considered a part of this generation or not. … Continue reading

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In the Land of Magazine Editing

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There are plenty of things that can be said in writing, in fact, that is the only time machine we really have (although it only works when traveling to the past). Knowledge, theories, traditions and statements are passed down to … Continue reading

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The Economic Machine Finally Flourishing

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After entire eras of being blocked from the world with internal ideologies and economic systems, China started the greatest economic growth ever recorded in history. It wasn’t long ago when foreigners turned to look at the Red Dragon for business … Continue reading

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Daily Headlines are Not Just for Fun

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A usual morning for a business person or anyone who is keeping up with world events for personal interest, includes a cup of coffee and reading headlines on their screen. Some may say that it is just a practice done … Continue reading

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It’s not Laziness, It’s Just Higher IQ

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People around the world, no matter their generation, have always heard in their youth how older generations criticize the new ones. Typical phrases such “I used to be more responsible when I was your age”, “When I was young like … Continue reading

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Be Seen & Shop

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I know I’ve mentioned this film before, but then again, many a time Hollywood is the inspiration to technological developments. It all starts out with an outrageous idea, and somehow, somewhere it gets done a little while after. Anyway, remember … Continue reading

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Lifestyle Targeting

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The more social networks there are, and the more different they are from one another, the better the chances for companies to target their customers. With Google Ads you can target by keywords that are directly related to your product … Continue reading

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New Consumer, New Values

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As years go by, people change habits, culture, ideals, thoughts and lifestyles. All of these influence greatly on their every day life decisions, and to company´s interests: purchasing decisions. Now, in order to predict or know what certain people are … Continue reading

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