It is the objective that defines your metrics

Today I went to a mobile marketing event where three speakers talked about user activation and retention, mobile engagement, and mobile fraud. The speakers shared great insights on what is new and important in these fields. But what interested me most was a question asked during the Q&A session after the second speaker was done. It went something like this: “What are some of the new metrics you are looking at other than churn, retention, user acquisition, etc.?”

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