Category Archives: Professional

Anything having to do with your professional life.

Value vs The Illusion of Value

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What is the real difference between actual value and the illusion of value? How can you tell the difference when you are an unsuspecting customer who is looking to outsource a service or product? This is a very common dilemma, … Continue reading

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Growth Hacking

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The name might sound a bit off to you, or may be you are already familiar with the term. But really, if you are an entrepreneur or work at a startup-like environment, then you should know what a growth hacker … Continue reading

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Guiding your Customer’s Investment

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When a customer is hiring you to perform a service for him or her, one out of two things is definite. The client hiring you needs your expertise but doesn’t have it, or because they would rather pay than going … Continue reading

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Are you an Entrepreneur? Improve your Productivity

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As an entrepreneur, you have to wear [too] many hats in your startup in order to get things done. When you’re starting out, you need to cover all the basic areas to get your business to launch properly, and keep … Continue reading

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Keeping it Personal

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Ever heard about personal marketing? It may sound cheap, or something that only people with an agenda would do. But, really; stop and think about it. What’s really so wrong with personal marketing? After all, great ideas can be used … Continue reading

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Keeping Organized

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Yeah, you’ve probably already read a couple of books (or articles for the ones with heavy eyelids) on the subject: In fact, there are probably thousands of other subjects related to this: work, desks, computers, closets, home, relationships, notes, you … Continue reading

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Road MX 2012

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It’s been said several times that Guadalajara is the Mexican Silicon Valley. During the mid 90′s this was just starting out to be a catch-phrase for foreign investment in the city. It was nicknamed so because large companies like IBM … Continue reading

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What 1 Billion Represents for Instagram & Facebook

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The number “One Billion” means two key things for both Instagram and Facebook. We’ve all seen how in the past days, a company that had no defined Business Model went from zero to a $1 Billion USD worth in under … Continue reading

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TEDx Zapopan, Independently Organized

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My dedication to watch TED talks started at an Innovation course when I was in college. The main idea behind these talks (even mentioned in their logo) is to share ideas worth spreading. All kinds of speakers with different backgrounds, … Continue reading

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The Perks of a Tech Start Up

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Every industry has a particular characteristic, one that predefines what your lifestyle will be like; Wall Street has coronaries, Hollywood has endless parties and Silicon Valley has its ping pong tables. How did I know which one to pick? As … Continue reading

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