Category Archives: Retail

iPhone 5c, Confusing Apple Fans?

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For the first time ever (and no, it’s not a phrase I’m trying to imitate by Tim Cook or Steve Jobs), Apple has released two iPhones. The down part? 50% of that decision is a little bit too confusing for … Continue reading

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Heaven & Hell: Apple & BlackBerry

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Business, as pretty much every other concept in life, has its ups and downs. It was in the late 1990s and early 2000s when BlackBerry was king of the world with its once-famous and efficient beepers, and then at the … Continue reading

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Hands on iOS7

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Well, finally iOS7 day has arrived! As many of you have already downloaded the new operating system to your iPhones, iPads, and iPods Touch, you have for the better part of the day, poked around to see what’s new. If … Continue reading

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Youtility Marketing

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Youtility Marketing, coined by Jay Baer, he published a book (perhaps THE book on the subject) with the very name. Marketing has been a long standing “art” or “talent” as others might call it. If you’ve watched Mad Men, you … Continue reading

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Joining the Nike + Challenge

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Ok, I couldn’t help myself. Ever since I wrote about the Nike + Challenge on the “Women vs. Men” commercial in 2009 a little itch grew in me. I usually go out and run a bit, but I’m mostly a … Continue reading

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Mixing it all In

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As marketing campaigns have diversified over the point that not even Mad Men from the 1960′s would have imagined, the¬†possibilities¬†are endless. It’s how you mix the different communication strategies to build a successful campaign. Still, most people seem to be … Continue reading

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Shades in the Market

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Can you really blame it? In a world where Darwin’s Law is the highest, can you really blame growth? Of all the spectacular numerals you see of how the super powers and the emerging markets grow day by they, can … Continue reading

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A Day in a Shopping Cart’s Life

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It all began back in 1937 when Sylvan Nathan Goldman placed a couple of baskets on a wooden chair and installed wheels underneath the legs. He knew people would not buy as much groceries if they had to carry them … Continue reading

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The Dollar Store

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You’ve seen them everywhere. Probably in every country I’ve been in, there’s a store with a one-price-only philosophy for all of its products. The Mexican version of that is Waldo’s. Now, it’s happened time after time, version after version that … Continue reading

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