Joining the Nike + Challenge

On June 6, 2011, Posted by , In Brands,Icons,Retail, tagged in ,,, , With No Comments

Ok, I couldn’t help myself. Ever since I wrote about the Nike + Challenge on the “Women vs. Men” commercial in 2009 a little itch grew in me. I usually go out and run a bit, but I’m mostly a gym rat 3 times a week. However, when I wrote…

Mixing it all In

As marketing campaigns have diversified over the point that not even Mad Men from the 1960’s would have imagined, theĀ possibilitiesĀ are endless. It’s how you mix the different communication strategies to build a successful campaign. Still, most people seem to be inclined to continue with traditional advertisement (rather the minority) while…

Shades in the Market

On March 13, 2011, Posted by , In Brands,Innovation,Retail, With No Comments

Can you really blame it? In a world where Darwin’s Law is the highest, can you really blame growth? Of all the spectacular numerals you see of how the super powers and the emerging markets grow day by they, can you really blame it on piracy? Economic growth is really…

A Day in a Shopping Cart’s Life

On March 12, 2011, Posted by , In Retail, With No Comments

It all began back in 1937 when Sylvan Nathan Goldman placed a couple of baskets on a wooden chair and installed wheels underneath the legs. He knew people would not buy as much groceries if they had to carry them around. In a way you can say that today’s $100USD…

The Dollar Store

On February 13, 2011, Posted by , In Retail, With No Comments

You’ve seen them everywhere. Probably in every country I’ve been in, there’s a store with a one-price-only philosophy for all of its products. The Mexican version of that is Waldo’s. Now, it’s happened time after time, version after version that I see brands that I thought were discontinued or copy…