Recently during a course I came across Richard Florida’s Who’s Your City?. The author explains how cities are very important for particular kinds of lifestyles and how they support specific industries or Clusters. Of course, the most famous cluster in the world is Silicon Valley. But to give you a more specific idea, according to Florida and Michael Porter among others, a cluster is a concentration of industry related players or companies (including education, government regulation, suppliers, small and big companies, etc). This is turn impacts on many aspects of life, including lifestyle, economic growth and many other factors.
Now, before learning about this concept, I myself believed that certain cities had certain personalities and were meant for certain kinds of people. People around the world leave their hometowns every day in pursuit of this. But seeing that it goes deeper than just a “city personality”, it actually makes fascinating sense to think about it.
In fact, to literally put you to the test, you can answer Florida’s Place Finder test based on his book Who’s Your City? You basically type in the city you live in and then four others. It asks you several aspects that are considered to add up to a city’s value, including economic growth, crime rate, population, public transport and more.
Now, since my turf is technology and the creative sector per se, it was no surprise at all to have San Francisco as my preferred city of living as a result. What’s yours? What other factors do you consider important to choose a city to live in? Feel free to comment below!