When I first decided I wanted to be a Product Manager, I was intimidated. Most Product Managers that I knew had some kind of technical background (Computer Science, Engineering, etc.,) and/or had an MBA. I… Read More "General Skills to Succeed as a Product Manager"
Climate change. A controversial subject, one that threatens friendships, family dinners and divides opinions as if it were a political topic. Sadly, it is a political topic, but just like a misplaced book in a… Read More "If you are comparing Greta Thunberg with climate scientists, you’re missing the point"
Today I went to a mobile marketing event where three speakers talked about user activation and retention, mobile engagement, and mobile fraud. The speakers shared great insights on what is new and important in these… Read More "It is the objective that defines your metrics"
The issue As many of you out there I’m sure, at one point my inbox was being flooded with unrequited newsletters, promotions, and other alerts. I was spending way too much time trying to unsubscribe… Read More "How Unroll.me kept sending my e-mails to the trash can"
When was the last time you learned something new: a new skill, or a new hobby? When was the last time you felt like a small child trying to put two and two together in… Read More "Set up a calendar reminder to learn something new"
Knowing how your keywords rank is not enough. It is also very necessary to know how your brand, client, site, or product comes up against competitors. MozPro gives you a great way to track up to… Read More "Free Recommended Keyword Ranking Tool"
Have you ever wondered why your AdWords or ad campaigns aren’t yielding any conversions? Or at least not as many as you’d like them to. You do the usual: you check keywords, tags, add negative keywords, fine tune your landing pages, but still conversions aren’t adding up. Here’s your answer. Read More "Understanding Your Conversion Attribution Model"
Have you found little to no engagement from your client’s side as a consultant? You have recommendations, you want to deliver results, but you need action from the customer’s side? I published this very dynamic… Read More "Involve B2B Customers in their Own Growth"
Recently my partner and I had a major change in our lives: we moved from Mexico to the US. Besides the fact that an international move has its major challenges in practically every area in… Read More "iOS Country Restrictions"
Where to begin? I’ve read dozens of business books on growth, startups, and product market fit. They all have been of great influence on how I perceive digital marketing to be, and the role it… Read More "When Growth Strategies Should be Outsourced"