After a $500,000 Price Tag, Digg is no More

Digg- Sold
Digg- Sold

Article first published as After a $500,000 Price Tag, Digg is no More on Technorati.

After being born in 2004 as a very promising start up, and taking over $45 million dollars in rounds of investment, Digg has finally come to a halt. It has been sold for merely $500,000 by New York startup incubator Betaworks.

Betaworks reports Digg will go back to being a small start up with building it back up. Mashable also reports that a series of troubles have hindered Digg as a company, going from poor traffic, changes in management and overall staff, including Kevin Rose’s departure back in 2011.
Digg was a great place for link building, news sharing and community creation. However, similar companies stepped in to make room for competition like Reddit. This is also the other side of the technological story: companies might grow exponentially, but they also can plummet with the same speed.

Today we have other social networks that focus more on visual aids and rich media rather than just text in order to succeed. Take Pinterest as an example: it has become the third most important social network almost overnight, all thanks to its image & video curation. Facebook has also taken upon itself to evolve into a more rich media related network by purchasing Instagram.

Some others have chosen niche markets in order to survive, just like MySpace. We can only hope that Digg does come back into something stronger.

Check Your Google+ Account From Your iPhone

Article first published as Now you can Check Your Google+ Account From Your iPhone on Technorati.

Google is taking one step at a time to bring G+ to more people and devices. The very same day that Google+ was released, the Android App was launched as well. This made the rest of Smartphone users a bit anxious to be able to access their new profiles. But now, the second favored mobile platform is iPhone.

You can now go to the Apple App store and download it (that’s if you haven’t already). However, if you want to download it to your iPad, you’ll have to be patient. G+ has only been released for the iPhone version as mentioned on Techspot.

For BlackBerry or other types of Smartphone users, you’ll have to visit the mobile page, which seems to be a little slow (depending on your carrier) until the app comes out.

Now, as a Google + user, I’ve noticed a lot of comments on the main stream about how many things are still lacking. Yes, it’s true there are still several things that need be done; for example sharing capabilities. If you see a video, picture or webpage you’d like to share, a G+ share button needs to come into place. However, we all need to remember, it is still in its Beta stage; meaning that all these adjustments are being done over time.

Nevertheless people’s response to G+ has been amazing. It has already reached the 10 million user threshold. I have also seen countless new uses that users themselves have found for Google +. Among these avid discoverers is Chris Brogan. In fact he organized a Webinar on these uses.

The point is that Google + is a canvas that can be molded and discovered by each one of us. For me, G+ is an excellent place to follow opinion leaders, discover new theories and share information with people all over the world that share my interests. Let’s see what new advancements bring as tools to this canvas.

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Image Renovation

To follow my own advice (and the blog’s name) today I present to you the new Trend-e Mkt image. It has been a long and wonderful time with the former image (Grayzed theme) from WordPress; but today, this looks a little bit tidier. On the menu on top you can browse articles through categories if you are looking for something in particular. If you would like to review an older post, go to the bottom of the page and click on “Older Posts”. Each page though will show enough articles to go as far back as possible.

Also, you may find that certain articles have been published on Technorati first. I am a Technorati writer and so some of the articles found here I wrote for Technorati first and then, under our agreement, republished it here on Trend-e Mkt. All articles have been written by me, so no worries.

Remember you can also subscribe to get notified on new posts or include the RSS feed to your daily reader. Thanks again for following Trend-e Mkt and yours truly. Leave a comment on your thoughts about the new image! Cheers! 😀

Will Netflix’s New Pricing Strategy Stick?

Article first published as Will Netflix’s New Pricing Strategy Stick? on Technorati.

It used to be that aging technologies would depreciate as new things came along and replaced older versions. It doesn’t seem to be that way on Netflix’s watch.

Remember Beta and VHS tapes? If you’re old enough, you probably rolled your eyes over at the memory. As soon as DVD’s came into the market, movie tapes started depreciating, to the point of give away, and eventually disappearing from the scene altogether.

Then came online video streaming, which Netflix took it upon itself to revolutionize the way in which people rent and watch movies. The company has combined both Online Streaming and mailing DVD rentals to its customers for a fixed monthly fee.

However, recently it launched a controversial new pricing strategy. Instead of bringing prices down on DVD rentals (which would be seen as an aging technology when faced with online streaming), Netflix has raised by 60% when signing up for both services as detailed on All Things Digital.

A lot of unhappy customers may be so for quite some time, but that same article also describes how Wall Street applauded the new strategy after watching Netflix stock go up.

Perhaps this isn’t just a strategy to raise equity, but also to start making a difference in technology. As discussed in another article here on Technorati, “The Multi-Screen Era,” WebTV is a growing trend. Is it then Netflix’s intention to leave DVD’s to the past? Seemingly different indeed from VHS and BETA times when even at their cheapest price or giveaway, they eventually vanished. This time, aging technology is a luxury.

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2050: Will Paper Based Books Still Exist?

Article first published as 2050: Will Paper Based Books Still Exist? on Technorati.

When the Amazon Kindle came out it was a milestone in several aspects of life. The digital book proposition means a more eco-friendly reader and instant access to different sought out titles, among other benefits. But honestly, how many people in the world are still buying paper based books? How many people have bought a digital book reader?

Even today with so many channels and gadgets to read from, there hasn’t been a total conversion from physical stock to cloud based stock. Although it cannot be done overnight, the rate at which the conversion has been done is not nearly as fast as brands would have originally intended.

A survey conducted on August 2010 published on reported that out of more than 2,000 US readers, a mere 8% owns a digital book reader.

Nevertheless, not all countries share the same number. South Korea is planning to equip its entire school system with digital readers to replace textbooks by 2015. These digital readers would include a webcam and other features. I used to dream about this when I was growing up. If you are sick at home, you don’t have to miss class. You are in it from the comfort of your own bed.

Why is it then that in a world where people camp out of a Mac Store to get the latest Steve Jobs Pitch to Applenatics, books are still mostly paper based? Perhaps the sentimental value held within real pages is so grand that gadgets aren’t enough to replace it. Economy is definitely not an issue, because although an e-reader is around $200 bucks, e-books are much cheaper than regular ones.

In the looks of other countries taking a national initiative to become more and more digital, will the pressure be on? Perhaps it was a rough start and by 2050, who knows? We might even hold physical books as museum exhibits.

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