What do we know Coke for? The great black drink that will probably come in any event you have; the Polar Bear commercials around the holidays; the representation of the Santa Claus version the Western world knows today. It’s brand equity is number one in the world with a value of almost $70 billion dollars.
Among other events and sponsorships the brand does on a daily basis, altruism is part of Coke’s marketing strategy as well. The latest one is its joint efforts with Maroon 5 in order to support Africa with a Clean Water project. This March 22nd, the band will be broadcasting live on all social networks to hear people around the world about their ideas and talent to write up a new song. So, this song will be co-written by literally the citizens of the world.
See what crowd sourcing can bring? On a daily basis, crowd sourcing is always present. Even the CAPTCHA codes at the end of an online registration is a form of crowd sourcing. Why would something like that be considered crowd sourcing? Many cases involve people trying to digitize old texts, thus they provide you with a word in that text and it automatically gets digitized.
It’s a cheap way to raise resources in a quick and very efficient way. It’s like they say, 2 heads are better than one, 5 are better than two and so on. Altruism is no exception.