Today I went to a mobile marketing event where three speakers talked about user activation and retention, mobile engagement, and mobile fraud. The speakers shared great insights on what is new and important in these… Read More "It is the objective that defines your metrics"
The issue As many of you out there I’m sure, at one point my inbox was being flooded with unrequited newsletters, promotions, and other alerts. I was spending way too much time trying to unsubscribe… Read More "How Unroll.me kept sending my e-mails to the trash can"
Have you ever wondered why your AdWords or ad campaigns aren’t yielding any conversions? Or at least not as many as you’d like them to. You do the usual: you check keywords, tags, add negative keywords, fine tune your landing pages, but still conversions aren’t adding up. Here’s your answer. Read More "Understanding Your Conversion Attribution Model"
Have you found little to no engagement from your client’s side as a consultant? You have recommendations, you want to deliver results, but you need action from the customer’s side? I published this very dynamic… Read More "Involve B2B Customers in their Own Growth"
Where to begin? I’ve read dozens of business books on growth, startups, and product market fit. They all have been of great influence on how I perceive digital marketing to be, and the role it… Read More "When Growth Strategies Should be Outsourced"